Peugeot brand is one of the two major automobile brands of PSA Peugeot Citroen Group, which has a long history of industry and scientific research. The group always pays attention to and listens to customers' opinions and suggestions on product quality, style, comfort and safety, and sets the development goals in the next few years as follows: practical innovation for the purpose of environment, comfort and safety; Expand the international market to increase sales; Realize the improvement of profitability to ensure investment and maintain the independence of the group.
Peugeot Citroen Group has a turnover of 56.8 billion euros, more than 50 industrial bases and 208,000 employees. It plays an important industrial role in Europe and the countries where it operates, and is also an enterprise with a strong sense of social responsibility. Fosia, ranked first in Europe and second in the world (seats, exhaust system ...)
Jiefukai, a transportation and storage enterprise, ranks second in France;
A financial company joined by Peugeot Citroen Financial Bank of France;
Peugeot Motorcycle Company (producing 50cc to 125cc light motorcycles and mopeds) is the third largest manufacturer in Europe.
Peugeot Citroen Engine Company (PCM), which sells engines and transmissions outside the group;
Engineering equipment company provides the design and production of industrial facilities and equipment for the group and other world-class automobile manufacturers. Peugeot Citroen Group actively participates in the construction of China automobile industry and is full of confidence in its development. Its two brands entered China in 1992 and 2002 respectively. Today, Peugeot Citroen Group is the largest French private investment enterprise in China. Faurecia, Jiefukai and Peugeot Citroen Financing Bank under the Group have successively started business in China. Peugeot Citroen Group is willing to cooperate and develop with Dongfeng Motor Company in China for a long time, and China is one of the key areas for the Group's global business development.
In China, as in other parts of the world, PSA Peugeot Citroen Group is committed to finding solutions to the three major challenges facing all countries. Without these solutions, sustainable development will be impossible. These three solutions are the same as those of all relevant participants: improving urban mobility, reducing the greenhouse effect caused by automobile exhaust emissions and strengthening road safety.
In view of the strong development of Peugeot Citroen Group in China, a wholly-owned subsidiary Peugeot Citroen (China) Automobile Trading Co., Ltd. was established in China. The establishment of this company will strengthen the influence of the Group in China and promote the development of the joint venture company-Shenlong Company. Peugeot Citroen (China) Automobile Trading Co., Ltd. will carry out imported car business, constantly replenish new models and strengthen the influence of Peugeot and Citroen brands in China. Peugeot's overall strategy with reasonable product development as the core has achieved fruitful results, and its global sales have increased by 55% in the past five years. First-class products are the source of Peugeot brand vitality, and the pursuit of customer satisfaction further stimulates this vitality. Customer-centered is the core principle that Peugeot brand always adheres to.
Peugeot constantly updates and enriches its vehicle series, allowing customers to enjoy various innovations (HDi engine, particulate filter …). In 2003, many memorable events happened, such as the brand-new redesign of 206 and 406 sports cars and the birth of 206RC and 307CC new models, which highlighted Peugeot's persistent pursuit of "driving pleasure".
In 2003, Peugeot brand faced the great pressure of the overall economic downturn and the appreciation of the euro, and its total sales volume still reached 1.9 1.4 million. Under the background of European market recession of 65,438+0.6%, Peugeot achieved new car sales of 65,438+0.352 million. Sales in markets outside Western Europe have more than doubled in the past six years, reaching 562,000 vehicles in 2003, accounting for 29% of the total sales. The change of US dollar exchange rate has had a certain impact on Peugeot's global promotion, but its confidence in the international development strategy has not wavered at all. Excellent overall performance in 2003 strengthened Peugeot's confidence. In 2004, this positive attitude will be more prominent, such as the production and sales of the latest 307 series in China.
Actively communicating with customers is another important reason for achieving growth. Peugeot listens to customers' opinions and strives to meet customers' expectations in order to provide better services. 10 On June 25th, the signing ceremony of the joint venture contract between Dongfeng Motor Corporation and PSA Peugeot Citroen Group of France was held in the Great Hall of the People in Beijing. The signing of this contract has brought the cooperation between the two parties to a new level, and one of the most important points is to introduce Peugeot brand into China. Dongfeng Peugeot was born in response to the situation. Peugeot is one of the two earliest automobile brands in world history. With the accumulation of 1 15 years in the automobile industry, Peugeot has grown from an automobile factory in eastern France to one of the most dynamic automobile brands in the world in 1889. So far, it has produced more than 40 million cars. Especially in the last five years, Peugeot has become one of the fastest growing automobile manufacturers in the world with a sales growth rate of 55%. In 2003, the global sales volume exceeded 1.9 1.4 million vehicles. Dongfeng Peugeot aims at long-term development in China. By producing and selling Dongfeng Peugeot cars, Dongfeng Peugeot will achieve the same success as Peugeot in other parts of the world.
In 2003, one of the priorities of Dongfeng Peugeot was to establish a sales and service network throughout the country. Since February, 738 companies across the country have submitted applications. After strict inspection and screening, 80 companies in 52 cities will be selected as the first exclusive distributors of Dongfeng Peugeot in 2004. Every 4S dealership of Dongfeng Peugeot will follow the "blue box" standard implemented by Peugeot in the world (named after the blue front of its building), which represents the commitment to all customers: no matter where they are, they will get consistent high-level service all over the world. The work is proceeding in an orderly manner as planned. In 2004, the first Dongfeng Peugeot car will be listed and sold nationwide. This car belongs to Peugeot 307 series and will be produced on platform 2 of Wuhan Shenlong Automobile Co., Ltd., aiming at "the core of China market". Dongfeng Peugeot believes that the growth of China automobile market will continue in recent years. In this market, relying on the quality and attractiveness of Peugeot brand and industrial and commercial cooperation with Dongfeng Company, Dongfeng Peugeot will achieve long-term success.
Dongfeng Peugeot Business Department, established in Beijing, is striving to strengthen marketing and establish a brand image. Vigorously develop sales and service network construction. Dongfeng Peugeot will provide consumers with high-tech products and quality services synchronized with the international market.
Shenlong Automobile Co., Ltd. is an automobile production and operation enterprise jointly established by China Dongfeng Motor Company and French Peugeot Citroen Group. Headquartered in Wuhan, Hubei, China. Established in may 1992. The design and construction scale is 300,000 cars and 400,000 engines per year. Planning at one time and construction in two phases. From June, 5438 to October, 2000 10, the first phase of Shenlong car project with an annual output of150,000 vehicles and 200,000 engines passed the national completion acceptance.
DPCA has an industrial division (including technical center) and two commercial departments (Dongfeng Peugeot Commercial Department and Dongfeng Citroen Commercial Department). Wuhan and Xiangfan have Wuhan factory and Xiangfan factory respectively.
Shenlong Company has advanced means of production, and imported equipment accounts for more than half of the total investment in equipment, all of which have reached the international advanced level in the 1990s. The products produced and operated are mainly four series vehicles under Dongfeng Citroen brand, namely "Fukang", "Elysee", "Picasso" and "Seine River". These series of cars have excellent performance of "leading technology, energy saving and environmental protection, and reliable quality", covering the golden price range of 90,000-200,000 yuan in the private car market with different consumer needs.
While introducing the latest products of PSA Group, Shenlong Company has introduced its advanced manufacturing technology and management methods in an all-round way, and established a scientific and strict quality management system in combination with the company's actual situation. The company invested 630 million yuan to strengthen the hardware construction of quality inspection equipment, and extended quality control to all aspects of product design, development and after-sales service to ensure the high quality of products and services. The quality management, environmental management and marketing service systems of Shenlong Company are sound and operate efficiently, and have successively passed the domestic and international double certifications of ISO900 1 quality management system and ISO 14000 environmental management system with high standards and high levels. 1999 was awarded as "National Customer Satisfaction Product", "National Advanced Quality Management Enterprise", "National Customer Satisfaction Enterprise" and "National Quality Benefit Enterprise" for four consecutive years from 2009 to 2002.
In February 2002, Fukang (Automobile) was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In June, 2002, Shenlong Company won the only "China Outstanding Contribution Award for Environmental Labeling" in the national automobile industry. In February 2003, the first batch of products of Shenlong Company passed the national "3C" product certification.
In the new century, Dongfeng Motor Corporation and French Peugeot Citroen Group upgraded the level of cooperation, expanded the scope of cooperation, and increased capital by 1 billion yuan, bringing the registered capital of Shenlong Company to 7 billion yuan. The establishment of technical center, the introduction of two brand-new production platforms and the comprehensive introduction of Dongfeng Peugeot and Dongfeng Citroen series products have enabled Shenlong Company to smoothly transition from the establishment of "the first brand of China cars" to the implementation of "double brands" business strategy. After upgrading the level of cooperation, Shenlong Company will adhere to the business policy of "quality-based, market-oriented, customer-centered and management-oriented" to consolidate and develop the advantages of car products in safety, environmental protection, comfort and energy saving, advanced technology and excellent service; Strengthen international division of labor and cooperation, give full play to the advantages of international security in terms of capital, products, talents, technology and management, and strive to increase the annual production and sales scale of Shenlong Company from 654.38+10,000 to 300,000 in the next few years; Accelerate the pace of making DPCA stronger and bigger, and strive to build DPCA into an automobile enterprise with strong competitive strength and an important position in the international industrial chain in a short time.