Fruit packaging has a great impact on product image and consumer experience. A good-looking packaging can make the product stand out and increase sales. The following aspects can help you pack fruits better.

1. Choose good materials

Choose high-quality, environmentally friendly materials can improve product quality and be more easily recognized by consumers. For example, collectible paper bags or biodegradable packaging boxes are good choices. Although the cost is higher, it can greatly improve the overall product image.

2. Properly display fruits

Properly displaying fruits is an important thing. This may be through placement, trademark/Logo or taking photos, etc. way to complete. If fruits can be displayed clearly in the current field of vision, it will make people feel more comfortable and full of freshness.

3. Carefully consider color matching

Color matching is one of the main means to make fruit packaging full of vitality and cheerfulness. In order to make the fruit and packaging echo, it is necessary to pay attention to the use of complementary or the same color and contrasting colors, and to combine different colors together to highlight the characteristics and vitality of the fruit with exquisite effects.

4. Innovative sealing method

Sealing is a very important part of the packaging quality and appearance. Reasonable selection of appropriate technology can make fruit packaging more beautiful. For example, using heat shrink film or packaging bags to seal to avoid the possibility of air circulation, professional technical details can make the packaging tighter and easier to open and close.

5. Show the high quality of the fruit

Fruit packaging needs to show the high quality of the fruit, such as showing its purity, natural flavor or conveying media value through various nutritional elements. At this time, you can design a logo or colorful slogans with words, etc., which can express the unique selling point of the product very well, allowing consumers to forget about other products and only work together to buy their favorite products.

In short, the design of fruit packaging needs to comprehensively consider the characteristics, quality and consumer group needs of the product itself, and start from aspects such as materials, colors and display, so as to be appropriate and concise, creating a good-looking and approachable product. and packaging effects driven by commercial auxiliary promotions.

Zhonghui Design’s original fruit packaging works

The above is the content provided by Zhonghui Design (a professional fruit packaging design company). I hope it will be helpful to everyone.