Case analysis questions about marketing environment analysis? Be brief and absolutely praise it. Thank you

The law of market competition is very cruel, just like the law of species competition in nature, which is "natural selection and survival of the fittest". Therefore, in nature, existing species have their own "reason for existence." In the same way, for the MP3 industry, the mixed MP3 market also has its "reason for existence" (according to incomplete statistics, there are about 200 existing brands). Therefore, the rule of "natural selection" followed by the MP3 industry will inevitably result in "survival of the fittest." Each manufacturer must get a share of the brutal competition in the market, and even become the leader of China's MP3 industry. It is necessary to use scientific laws and methods to make decisions and management based on an in-depth understanding of the market.

So, how to find and refine your own competitive strategy in the complicated market? As the old saying goes: "Those who are good at fighting seek power rather than others." Therefore, we start with six factors including the current competition status of the industry, consumer attributes, product characteristics, price characteristics, channel characteristics, and communication characteristics for in-depth analysis. Through analysis, we may be able to find the roots and profound enlightenment of the marketing mechanism of this industry. I want a case analysis of the marketing environment of the national liquor Moutai.

A case analysis of the marketing environment of the national liquor Moutai. When it comes to the national liquor Moutai, Chinese people have a special feeling. In 1915, Moutai represented China's national industry and commerce in the Panama International Exposition and won the honor. Since then, it has become one of the three famous distilled spirits in the world, establishing the status of Chinese liquor in the world and establishing itself as the supreme Chinese liquor. After the founding of the People's Republic of China, Moutai was identified as the "national liquor". Moutai, which has always been the leader in Chinese liquor, was also recognized for its unique role in the Geneva Conference, the establishment of diplomatic relations between China and the United States, and the establishment of diplomatic relations between China and Japan. Famous at home and abroad. After the reform and opening up, Moutai liquor industry achieved rapid development and won many international honors from 1985 to 1994. Moutai Distillery is the first among similar enterprises in the country to enter the ranks of national super-large enterprises. (1) China Kweichow Moutai Distillery Group China Kweichow Moutai Distillery Group, also known as China Kweichow Moutai Distillery (Group) Co., Ltd., is one of the 22 provincial modern enterprise system pilot enterprises identified by Guizhou Province ***. In July 1996, the Guizhou Provincial Government approved the restructuring of Kweichow Moutai Distillery into a wholly state-owned company and changed its name to China Kweichow Moutai Distillery (Group) Co., Ltd. At the same time, an enterprise group was established with the company as the core enterprise and named For China's Kweichow Moutai Distillery Group. It is the only national first-level enterprise in the national liquor industry, a national outstanding enterprise (Golden Horse Award), the first national well-known trademark, and one of the most well-known enterprises in the country. Kweichow Moutai, Scotch whiskey and Cognac are among the three most famous liquors in the world. Since winning the International Gold Medal at the Panama International Exposition in 1915, it has won the International Gold Medal 14 times in a row, and won the "Asia Star", "International Star" packaging awards, and the first prize for export advertising. It has been the first in all national famous wine competitions. It is China's People's Liberation Army and the country's national wine. The enterprises are located in Beijing, Shangmei, Hainan, Shenzhen and other places, and are respectively engaged in cross-industry operation and management such as hotel industry, packaging material manufacturing, domestic and foreign trade, etc.; they have developed 43% (V/V), 38% (V/V), 33% (V / V) Moutai, Handi Moutai, Moutai Queen, Moutai Bulao, Kweichow Chun, Kweichow Special Chun, Moutai Chun and other series of products have formed a new model of multi-product development, diversified operations and diversified development. pattern, all economic and technical indicators showed double-digit growth. In 1994, the quality management of Moutai Distillery passed the GB/T19002-IS09002 quality system certification at one time, taking the lead in the liquor industry to integrate with international quality standards; in 1995, at the famous wine tasting meeting in the United States to commemorate the 80th anniversary of the gold medal of the Panama International Expo, Moutai Liquor Won first place in the Special Gold Award again. (2) Quality strives for survival and management produces benefits. After the reform and opening up, Moutai, like many other traditional brands, encountered the problem of how old brands can keep up with the new situation of rapid development. The first is how to treat product quality. Regarding product quality, Moutai has determined and adhered to the policy of "quality first, promoting quality with efficiency".

Under the guidance of this policy, Moutai people interpret "quality" from three aspects: 1. Quality is the long-term benefit of an enterprise. The leadership team maintains a high degree of awareness of this. Moutai is a world-famous liquor and China's national liquor. Since it won the gold medal at the Panama International Exposition in 1915, it has been a "rare commodity" in the domestic and overseas markets. "The emperor's daughter does not have to worry about getting married." Especially in the market economy, Moutai's Under the golden sign, as long as the company is willing to increase production, it means that it can increase benefits at any time. However, Ji Keliang, secretary and chairman of the group's party committee, and Yuan Renguo, general manager, said: "Faced with various temptations from the market, Guoliu people have always been clear-headed. The reason why Moutai has not lost the gold medal for nearly a century is to create such market credibility. , the fundamental reason is that wine has an outstanding quality. If you are short-sighted and throw away this fundamental, it will undoubtedly ultimately ruin the long-term benefits of the company." 2. Quality comes before output, efficiency and development speed. A strong sense of quality has been infiltrated in the blood of every Guojiu person. In the past 20 years, the production capacity of Moutai Group has increased from less than 1,000 tons to more than 5,000 tons. However, the regulations that products must undergo a brewing and cellaring cycle of more than 5 years before leaving the factory, and the corresponding quality veto system, have been implemented to the letter. implement. The quality of every process and link must be consistent with the status of the national wine and "China's No. 1 wine". When there is a conflict between output, efficiency, development speed and quality, they must all be subordinated to quality. Moutai Distillery relies on modern scientific instruments to carry out scientific and rigorous analysis and inspection on dozens of projects from auxiliary materials, raw materials, semi-finished products to finished products, so that each project meets the product quality requirements. At the same time, we do not lose the unique skills of tasting Moutai that have been formed and taught in long-term practice, and use the traditional method of "eyes to see the color, nose to smell the aroma, and mouth to taste" to test product quality based on human sense organs. The combination of the agency's scientific testing methods and expert evaluation techniques is like a double insurance for the quality testing of Moutai. 3. The stability and improvement of quality require innovation. Moutai people attach great importance to the introduction and innovation of advanced quality management methods and means. As early as the mid-1980s, Moutai Distillery introduced Japan's total quality management method. It changed the long-term management method that mainly relied on masters to control quality. All employees participated in it. After all employees were trained, operating procedures and operating techniques were standardized. , resulting in an overall improvement in quality. Following the promotion of total quality management methods in the mid-1980s, the company passed the IS09000 international standard product and quality assurance system certification in the 1990s, and established an effective quality inspection system based on the characteristics of the company. So far, the Group has insisted on conducting internal quality audits on a quarterly basis every year, and proactively accepts audits from authoritative quality assurance agencies every year. The production process has basically become a mechanized and modern operation; at the same time, the role of the technology center has been brought into play, a large number of scientific research management devices have been updated, and the transformation of scientific and technological achievements has been intensified, providing a solid foundation for the stability and improvement of product quality. (3) Timely change of concept. Since 1997, the liquor market structure has undergone new changes, forming the coexistence of multiple flavors, multiple ages, different alcohol strengths, and different types of liquor. Various brands compete and fiercely fight under the same roof. The production structure of my country's wine industry has also entered an unprecedented period of major adjustment of product structure. Beer, wine, etc. are developing rapidly and are very popular. A group of peer companies have suddenly emerged, catching up from behind, and their output and efficiency have jumped to the forefront of similar companies; at the same time, consumer consumption habits have also changed, and traditional liquor production is facing severe challenges.

The Internet marketing environment refers to various external conditions that affect the survival and development of an enterprise, that is, a partial collection of factors related to the enterprise's Internet marketing activities. Marketing environment is a comprehensive concept consisting of many factors. Environmental change is absolute and permanent. With the development of society, especially the application of Internet technology in marketing, the environment has become more changeable. Although the environment and environmental factors are uncontrollable for marketing entities, they also have certain regularities. We can predict and judge in advance its development trends and changes through the analysis of the marketing environment. Enterprise marketing concepts, consumer demands and purchasing behaviors are all formed and changed in a certain economic and social environment. Therefore, it is very necessary to analyze the Internet marketing environment.

Five elements that constitute the Internet marketing environment

The Internet itself constitutes an overall marketing environment. In terms of environmental composition, it has the following five elements .

(1) Providing resources

Information is the key resource in the marketing process and the blood of the Internet. Through the Internet, various information can be provided to enterprises and guide their operations. Internet marketing activities.

(2) Comprehensive influence

The environment must interact with all participants in the system, rather than with the interaction between individuals. Every Internet surfer is a member of the Internet. He has unlimited access to all of the Internet, and at the same time, he is affected by the Internet in the process.

(3) Dynamic changes

The overall environment plays its role and influence in constant changes. Constant updates and changes are the strength of the Internet.

(4) Interaction of multiple factors

The overall environment is an organic combination of multiple interrelated factors. Various factors involved in corporate activities are communicated through website addresses on the Internet. accomplish.

(5) Response mechanism

The environment can have an impact on the subject, and at the same time, the subject's behavior will also transform the environment. Enterprises can store their own enterprise information on the Internet through the company website; they can also make their own decisions through information on the Internet.

Therefore, the Internet is no longer just an e-commerce tool in the traditional sense, but has independently become a new marketing environment. Moreover, it has created new development opportunities and challenges for corporate marketing with its advantages such as wide range, strong visibility, good fairness, strong interactivity, strong initiative, high sensitivity, and easy operation.

Marketing, injecting emotions into products case analysis questions

When a product has emotional factors, it can break the shackles of price and let emotional factors add points to the product. For example, give the product a name with emotional connotation, a touching story behind it, etc.

There are many cases of injecting emotions into products:

1. The chemical composition of diamonds is carbon. The earliest name of diamonds is "stone carbon", but such a name cannot be used in the same way. His rarity and nobility are combined, and no girl would be willing to hang a piece of "carbon" when going out. Later, after this kind of mineral was commercialized, it got a pretty good name - diamond, but this name was too strong and too hard, and most of the wearers were women, and used it to reflect softness and nobility, so it was later used as jewelry. Diamonds are called diamonds. This sensual and beautiful name is loved and accepted by women. Merchants are making a big fuss about sensibility, and classic advertising slogans such as "A diamond is forever, a diamond will last forever" began to appear.

2. A bookmark made of "Acacia" costs only a few cents, but it can be sold for more than ten yuan with a sad and beautiful story. Consumers are willing to buy this kind of physical bookmark. The reason behind the bookmark, which has low attribute value, is that it has emotion and life.

3. Convey an emotion through brand building. If done properly, you can win unrivaled competitiveness and obtain a steady stream of added value. The secret to making Marlboro stand out from homogeneous cigarettes is to infuse the brand with rich images of the open west - vibrant cowboys, horses, and campfires. This transcends a simple product relationship and gives the Marlboro brand masculinity, ruggedness, and maturity. , bold brand personality, associated with the American culture of pioneering and adventurous, helping people temporarily escape from the busy, boring and boring urban life, thereby gaining an emotional release and relief. The tortuous development history of Harley motorcycles has created its distinctive image of rebellion, enthusiasm, patriotism and love of adventure in American society. Drivers express their rebellion and personality through the motorcycle's flamboyant appearance, strong power and huge roar. From the bottom of my heart, pursue the kind of free and easy life that is unrestrained and allows me to run freely.

4. Coca-Cola’s excellent public relations during World War II became a symbol of American victory, allowing people to experience a united and upward national emotion. With the post-war economic recovery in the United States, Coca-Cola enthusiastically praised the new American life with a series of advertisements titled "Preserving Refreshing Moments."

Under the pressure of the Cold War, the Coca-Cola Company launched the "Italian Mountaintop Advertisement", using the way young people around the world sang for peace, calling for breaking through racial and national boundaries, mutual friendship, mutual understanding and tolerance, making Coca-Cola a synonym for harmony. , becoming an antidote to racial, political, and gender conflicts. Calling on people to use optimism and indomitable American spirit to overcome discrimination and segregation, it creates a possibility and imagination space to alleviate various social problems.

In short, injecting emotions into products is to target consumers’ emotional needs by injecting emotions into various elements of products or services and the marketing process, giving them a perceptual color, arousing and stimulating consumers’ emotional needs, and inducing The roar of consumers' souls embodies emotions in marketing, allowing compassionate marketing to defeat ruthless competition. Emotional marketing can inject human touch into the marketing process through careful design, careful manufacturing, considerate service or clever communication, making consumers emotionally arouse.

Abraham Lincoln once said: “You can fool all the people some of the time, and some of the people all of the time, but you cannot fool all of the people all of the time.” Emotional marketing should have real feelings, rather than wishful thinking or showmanship. This requires companies to put themselves in the users' shoes, strengthen communication with customers through multiple channels, and use consumers' acceptance, likes and dislikes, satisfaction and dissatisfaction as the criteria for product design and development, and strive to understand them and respect them. , tolerate them. Always focus on the interests of customers, allowing customers to receive professional advice in the process of collecting information, evaluating choices and purchasing decisions, and then respect customers' opinions and suggestions, and satisfy them in a way that surpasses competitors. Establish a win-win relationship between enterprises and customers. Only by paying true love can we gain customers' affection and loyalty. Marketing case analysis, analyzing from the marketing environment why high-end mooncakes have been unsaleable for ten years, which is rare in the past ten years

High-end mooncakes are generally used as gifts, not for eating. There are three reasons why they are unsalable:

Public opinion believes that high-end mooncakes are a waste, so they have an impact on the production of manufacturers;

After the central government’s eight regulations were promulgated, many people took high-end mooncakes as gifts. , I dare not give it away anymore, and naturally there will be fewer buyers;

Mature consumption. Consumers are becoming more and more mature and no longer just look at packaging.

The awakening of energy conservation awareness. Consumers are increasingly recognizing the concept of energy conservation and environmental protection, which has also led to a decline in the market for high-end mooncakes. Analyze the marketing environment of Amway Company.

I accept Amway products because they are indeed the best quality products

I don’t accept Amway’s model because of its non-traditional sales model. Any new thing has just been launched. At that time, there were many people who opposed it. In the past, cars were not as fast as horse-drawn carriages. Many people said that there was no market for cars....

Moreover, Amway's marketing model is to allow ordinary people to start a business from scratch. , but it is a cumulative career, not a career of getting rich overnight. Those who want to get something for nothing and want to get rich overnight want to have a life after Amway success but are not willing to work hard for success, so after working in Amway for a period of time, They gave up, and then in order to save their so-called face, they spread the word about whether Amway is good or not, so you can search on Baidu to find out the words saying that Amway is a scam, that Amway is a pyramid scheme, and that Amway is a pyramid scheme in disguise... ....In fact, when they see the success of some people who started at the same time as them, they beat their chests every day...

Moreover, Amway's marketing model has allowed many very ordinary people to be transformed by an ordinary person. The wage earners have become multi-millionaires, so some bosses of many traditional businesses are jealous...because their wage earners started Amway after understanding Amway, and their current achievements are even better than his, so they are jealous. ...

Amway is indeed a very good career. As long as you persist in doing Amway, you will definitely succeed. However, it does not mean you will succeed in doing Amway. The key depends on whether you are doing it with your heart and whether you are doing it. Stick to sales, recommendations and services. If you are someone who wants to get something for nothing and want to get rich overnight, I suggest you not choose Amway! What is the significance of analyzing the marketing environment?

The significance of the marketing environment to corporate marketing activities is mainly reflected in the following aspects:

(1) Marketing environment analysis is the basis of corporate marketing activities

< p> Enterprise marketing activities are carried out in a complex market environment. The level of social productivity, the trend of technological progress, changes in consumer demand structure, and the country's political and economic policies in a certain period, etc., all directly or indirectly affect the production and operation activities of enterprises. Successful business operators pay great attention to market research and analysis of the marketing environment. Ignoring the analysis of marketing environment will usually cause the production and operation activities of enterprises to be affected and impacted. For example, the United States was once known as the "country on wheels" and its developed automobile industry made countless Americans proud. The oil crisis occurred in the early 1970s. Due to the slow response of American automobile giants, they still produced large, high-energy-consuming traditional cars under the tight energy environment. However, Japanese companies timely developed small, energy-saving cars. automobile, successfully occupying "half of the domestic automobile market" in the United States. Therefore, only by paying close attention to the investigation, prediction and analysis of the marketing environment can marketing enterprises determine appropriate production and operation strategies, and adjust the enterprise's organizational structure and management system accordingly to adapt to the changed market environment.

(2) Marketing environment analysis is helpful for enterprises to seek new marketing opportunities

Environmental threats and marketing opportunities in the marketing environment are like two sides of the same coin. The existence of one side is The existence of the other side is the premise and can be transformed into each other under certain conditions. If an enterprise does not pay attention to the analysis of the market environment, it will not only lose new marketing opportunities, but also may be threatened by the changed market environment; if it attaches great importance to environmental threats and actively seeks countermeasures to avoid threats, it may not only lose Eliminate threats and most likely turn threats into new opportunities for business development. For example, mankind is facing a serious resource crisis, which is a threat to some high-energy-consuming companies. However, if companies can develop low-energy alternatives that utilize renewable resources, this will undoubtedly provide good opportunities for corporate development.

(3) Marketing environment analysis provides a basis for scientific decision-making by enterprises

The production and operation activities of enterprises are restricted by various environmental factors, including the internal conditions of the enterprise and the external market. The dynamic balance between the environment and corporate business objectives is a necessary condition for scientific decision-making. In the ever-changing marketing environment and fierce market competition, "survival of the fittest" is also an unbreakable truth. All activities and decisions of an enterprise should have a certain scientific nature. This scientific nature mainly comes from the objective analysis of the marketing environment.

Only by carefully analyzing its own internal conditions and external market environment, and fully understanding its own strengths, can an enterprise find out its strengths and weaknesses, clarify what relative advantages they can bring to the enterprise, and what environmental threats the enterprise may face. This provides sufficient objective basis for scientific decision-making of enterprises, promotes the optimal allocation of resources in the production and operation process, and ensures that enterprises remain invincible in fierce market competition. Who can provide a sample marketing environment analysis report?

According to incomplete statistics from the China Bicycle Association's Moped Professional Committee, the total output of electric bicycles by bicycle manufacturers from January to June 2007 was 4.8498 million units, which was the same as last year. Compared with a total of 3.3119 million units in the same period, an increase of 46.44%; from January to June, sales of electric bicycles were 4.8232 million units, an increase of 44.9% compared with a total of 3.3286 million units in the same period last year.

In the first quarter, 2.1866 million electric bicycles were produced, compared with 1.4731 million units in the same period last year, a year-on-year increase of 48.44%; 2.1948 million electric bicycles were sold, compared with 1.4738 million units in the same period last year, a year-on-year increase of 48.92%; in the second quarter, production There were 2.6632 million electric bicycles, compared with 1.8388 million units in the same period last year, an increase of 44.83%; 2.6284 million electric bicycles were sold, an increase of 76.43% compared with 1.4898 million units in the same period last year.

In view of the fact that most of the electric bicycles currently sold on the market exceed the standards, the new national standard for electric bicycles in 2007 was modified in terms of speed, weight, width and other aspects to better promote the health of the industry. , healthy development; this move will change the production situation of electric bicycle companies. In addition, the "Safety Requirements for Bicycles" improves the brake material composition, braking efficiency requirements and test methods, and also changes the riding speed and braking distance.

The frequent oil shortages that have occurred since last year are undoubtedly good news to the electric vehicle industry, a new energy transportation tool. This situation will occur more frequently in the years to come. After all, oil is an indispensable The reserves of renewable resources on the earth will be exhausted within 150 years at the current level of use. In other words, 1/150 of the world's oil wells will be exhausted every year. For example, China's oil reserves account for 1/50 of the world's oil reserves. Then It will take three years for the world's oil to be exhausted. All the oil wells in China will be exhausted. The law of the market is that scarcity is more valuable. At the current cost, the supply and price of oil will inflict a heavy burden on existing oil users every year. pressure, but it is a business opportunity for the electric vehicle industry.

This research report is based on basic information from the National Bureau of Statistics, the State Economic and Trade Commission, the State General Administration of Customs, the China Bicycle Industry Association, the National Economic Prosperity Monitoring Center, and more than 1,100 domestic and foreign related newspapers and magazines nationwide and overseas. A large amount of information published and provided by relevant statistical units in various provinces and cities analyzed the supply and demand situation, competition pattern, import and export situation of my country's electric bicycle market, and analyzed the changes in the international electric bicycle market and China's electric bicycle market after joining the WTO. aspects were discussed in depth.

It is a must-have product for electric bicycle companies, electric bicycle operating companies, related enterprises and units, companies and individuals who plan to invest in electric bicycles to accurately understand the current development trends of China's electric bicycle market, grasp the development trends of the electric bicycle industry, and formulate market strategies. !

Contents of "2007-2008 China Electric Bicycle Market Research Report":

Chapter 1 Analysis of the Development Environment of China's Electric Bicycle Industry in 2007-2008

The definition of an electric bicycle

1. Working principle and classification of electric bicycles

2. Introduction to the basic performance of electric bicycles

Section 2 Characteristics of electric bicycles

1. Types of Electric Bicycles

2. Main Advantages of Electric Bicycles

Section 3 Economic Development Environment Analysis of Jujiguan in 2007-2008

1. Analysis of China’s Macroeconomic Development in 2007

2. Forecast of China’s Macroeconomic Development in 2008

Section 4 Analysis of Policy Development Environment

1. Foreign legislation and standard formulation on light electric vehicles

2. Laws and standards related to electric bicycles in my country

3. The return of new standards for electric vehicles

4. The state promulgates and implements the new standard "Safety Requirements for Bicycles"

Section 5 Analysis of Technology Development

1. Analysis of Global Fuel Cell Technology for Electric Bicycles

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2. Current status and development trends of electric bicycle technology in my country

3. Analysis of technical development of light electric bicycles in my country

Chapter 2 Current status and characteristics of the global electric bicycle industry

Section 1 Overview of International Market Development

1. Development status of foreign electric bicycle markets

2. Development trends of international electric bicycles

3. Global The electric vehicle market is booming again

Section 2 Analysis of the development status of electric vehicles in the world

1. Production capacity analysis

2. Market demand situation

3. Analysis of main products

Section 3 Overview of the development of electric vehicles in major countries

1. Japan

2. United States

3. , European countries

Chapter 3 Analysis and Forecast of China's Electric Bicycle Industry in 2007-2008

Section 1 Analysis of the Development Current Situation of the Electric Bicycle Industry

1. my country's Electric Bicycle Industry The industrialization of vehicles looks forward to system integrators

2. Analysis of consumer purchasing behavior and needs of electric bicycles

3. In 2007, China's electric vehicles entered an era of reshuffling

Section 2 Current Situation and Characteristics of the Electric Bicycle Market in 2006-2007

1. Perspective Analysis of China's Electric Bicycle Market in 2006

2. my country's Social Stock of Electric Bicycles and Battery Demand

3. Production and sales status of China’s electric vehicle market in the first half of 2007

4. Analysis of the off-season of the electric vehicle market in 2007

5. Encounters in the electric vehicle market in 2007 Cold Wave

6. Ranking of China’s Top Ten Electric Bicycles and Vehicle Batteries in 2007

7. China’s Electric Vehicle Outlook in 2008

Section 3 2007-2008 Analysis of the development situation of the electric bicycle market in 2019

1. "High-profile" development of China's electric bicycle industry

2. Analysis of the price war of electric bicycles

3. Electric bicycles Market reform opportunities and challenges exist

Section 4 2007 Electric Vehicle Industry Development Early Warning White Paper

1. Development Trends of the Electric Vehicle Industry in 2007

2. Industry Development Early Warning Analysis of the Micro-Marketing Environment of Bank of China

First of all, there are two main points about the micro-environment of my country’s bank marketing:

1. Analysis of the bank’s external environment.

The micro-environment of the external environment mainly includes suppliers, customers, the public, marketing channels, etc. Suppliers are mainly analyzed from the stability and timeliness of supply, price changes of supply, and quality level of supply; customers are mainly analyzed from consumer psychology, consumption patterns, income levels, etc.: The public includes the financial sector, Enterprises should maintain good relationships with the media public, citizen groups, internal publics, etc., to form favorable factors for the enterprise.

2. Analysis of the bank’s internal environment. The analysis of the bank's internal environment includes human resource management, information system management, financial management, research and development management (R&D), production management, and marketing management. The focus of the analysis is usually the company's management level, product quality, degree of innovation, human resources, etc., and whether it is an advantage or a disadvantage compared with competitors.

The other is about the challenges faced by the current domestic bank marketing environment

1. The impact of real estate policies and price trends. Bank mortgages mainly include three parts: real estate development loans, construction loans and housing mortgage loans. According to the 2007 annual report, the proportion of real estate-related loans of listed banks was 28.47%, and the 2008 interim data was 27.55%. It can be seen from this that nearly 30% of the loan composition of the banking industry is affected by real estate policies and price trends.

Statistics show that from May to October last year, the rise in real estate prices was mainly driven by the growth of bank personal mortgage loans. In order to boost profits, commercial banks have controlled corporate loans and increased personal mortgage loans. As the central bank introduces second-home mortgage policies, personal mortgage loans shrink and housing prices fall. Commercial banks are generally worried about the risks that will arise after the real estate market falls.

2. The business is struggling and its ability to repay loans is worrying. on the one hand. The production and operation of enterprises are affected by multiple factors such as rain, snow, freezing earthquakes, etc. The supply of coal and electricity is insufficient, transportation is tight, and the procurement cycle of enterprises is extended. Some enterprises are forced to suspend production, and production and operation are greatly affected. Situation in areas affected by rain, snow, and earthquakes more prominent. Analyze the corporate marketing environment from a macro perspective and a micro perspective

Theoretically speaking, from top to bottom, based on economic principles, I analyze the corporate marketing environment of specific enterprises and macro perspectives. In the past 20 years, I In his career as a professional manager in the Fortune Global 500, he has not achieved success. From my product manager perspective, no. This problem does not exist.