The trademark registrant can be a company or an individual. Natural persons, legal persons, and other organizations can become trademark registrants. The trademark is registered under the name of the company. If the company name or address changes, the trademark needs to be changed. If the trademark is registered under an individual's name, a business license for individual industrial and commercial households is required.

1. Is the trademark registrant a company or an individual? The trademark registrant is also called the "trademark registration applicant". A person who applies to the trademark management authority for registration of a trademark in accordance with the law. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services during production and business activities, it shall apply for trademark registration with the Trademark Office. Once the trademark registrant's application is reviewed and approved for registration, he becomes the trademark owner. Two or more natural persons, legal persons or other organizations may apply to the Trademark Office to register the same trademark at the same time, and jointly enjoy and exercise the exclusive right to use the trademark. 1. Apply for a trademark under the company name: If the company name changes, the trademark must be changed. If the company name changes and the trademark is not changed in time, if it is reported by competitors or people with bad intentions, the trademark rights will be unstable. If the company address changes, the trademark must be changed. In order to prevent the trademark from being revoked in the future and not being used for three years (because the Trademark Office will mail the documents directly to the registered address by then), the relevant documents will not be received, causing unnecessary losses. . The processing fee is not low. Whether it is a change or transfer, the processing fee for one trademark is equivalent to the cost of applying for a new trademark. If there are multiple trademarks, it is also a considerable expense. 2. The registered trademark is in the name of an individual. Individual application requires a business license of an individual industrial and commercial household. Here is a special note. According to the latest announcement from the Trademark Office, the business scope of an individual industrial and commercial household will no longer be verified when applying for a trademark by an individual. For example, if you open a shop selling tobacco and alcohol, you can also register 25 categories of clothing trademarks. There will be issues of property rights in trademarks under personal names. If you are married and the trademark is registered after marriage, the trademark rights are the sole property of the couple. When handling licenses, transfers, etc., you must obtain the rights of both spouses. ***Approved by both parties.

2. What are the obligations of the trademark registrant? 1. The trademark registrant shall be responsible for the quality of the goods or services for which the registered trademark is used. When licensing others to use its registered trademark, the quality of the goods or services on which the licensee uses its registered trademark shall be supervised. 2. Trademark registrants should use their registered trademarks correctly and strictly in accordance with the relevant provisions of the trademark law. Issues that should be paid attention to in the use of trademarks (1) The registered trademark should be strictly in accordance with the trademark approved for registration and the goods or services approved for use in the "Trademark Registration Certificate" use. (2) The trademark registrant shall not change the text, graphics or combination of the registered trademark on his own initiative; he shall not change the name, address or other registration matters of the registered trademark on his own initiative. (3) If a trademark registrant uses its registered trademark beyond the scope of goods or services approved in the Trademark Registration Certificate and indicates the registered logo, it is an illegal act of passing off a registered trademark. (4) The trademark registrant shall not transfer the registered trademark by himself. (5) The trademark registrant has the obligation to use the registered trademark. If a registered trademark ceases to be used for three consecutive years from the date of approval, the trademark may be revoked according to law. (6) A trademark registrant who allows others to use his or her registered trademark must sign a trademark license contract. The licensor shall file the trademark license contract with the Trademark Office. The trademark registrant can be either a corporate legal person or an individual citizen. The trademark registrant is responsible for the quality of products and services using the registered trademark. He can license others to use the trademark within the scope of the law, and he must supervise the quality of the licensee's products using the trademark. A trademark registrant is not allowed to transfer a registered trademark by himself or change the text or pattern of a registered trademark at will.