Although trademark registration is not a complicated matter, there are still many large and small issues that require trademark applicants to make decisions during the registration process. What is the difference between a graphic trademark and a word trademark? What are the pros and cons of each? These are questions that often trouble trademark applicants. The following intellectual property rights will popularize the basic knowledge about graphic trademarks and word trademarks.
1. What is a graphic trademark?
A graphic trademark refers to a mark that consists only of graphics and is used on goods or services. Graphics can be drawn from a wide range of materials, including quasi-physical concrete things and flat icons and symbols. The most important characteristics of graphic trademarks are vivid images, easy recognition and memory (scientific research shows that people's ability to remember images is significantly higher than remembering words). Not only that, a good graphic trademark can even convey corporate culture and win customer recognition. But its shortcomings are also obvious, that is, it is difficult to name and describe. For example, we can easily identify Pepsi's trademark, but it is difficult for us to describe clearly what Pepsi's graphic trademark looks like in simple language.
2. What is a word trademark?
The so-called word trademark refers to a mark consisting of Chinese characters, letters, numbers or other words used on goods or services. Compared with graphic trademarks, the most important feature of word trademarks is that they are easier to name and describe. Since it is obviously easier to transmit textual information than picture information, the communication cost of wordmarks is also lower. Some good wordmarks have even become our daily vocabulary.
3. Summary of the advantages and disadvantages of graphic trademarks and word trademarks
In order to give everyone a clearer and more comprehensive understanding of the advantages and disadvantages of graphic trademarks and word trademarks, we have summarized the following:
p>
A. Advantages of graphic trademarks:
1. Intuitive, vivid, and contagious, which helps the company implement differentiated brand strategies;
2. Limited by language, region, etc., it is more conducive to public recognition and memory.
B. Disadvantages of graphic trademarks:
1. Compared with word trademarks, it is not conducive to name and communication;
2. It is more difficult to search for graphic trademarks , compared with word trademarks, the probability of successful registration is relatively low.
C. Advantages of word trademarks:
1. Word trademarks have shape, sound and meaning at the same time, which are used to sense the eyes, ears and heart respectively, and can convey information intuitively. Easy to call;
2. The registration success rate of word trademarks is relatively high, because word trademarks are relatively easy to search and similarities with other trademarks can be avoided in advance, so the probability of passing the review is relatively high.
D. Disadvantages of word trademarks:
1. It is greatly affected by language and region. For example, trademarks with foreign characters are more difficult to be remembered and recognized by local people. This is also The reason why international brands usually re-register local word trademarks for the host country;
2. Some can only have indescribable meanings, which are easier to convey through graphics, and word trademarks have certain limitations in this type of expression. What is lacking.
The above is the relevant knowledge about graphic trademarks and word trademarks compiled by Intellectual Property Rights. Bajie suggests that your choice of graphic trademarks and text trademarks should depend on the company's main business. Generally speaking, mass consumer goods should adopt more lively forms of expression. Graphic trademarks or combination trademarks of graphics and text are good choices. , while niche consumer products need to be selected based on the tastes and preferences of target customers. Text trademark registration Graphic trademark registration