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What if the name on the business license is different from the brand name when opening the franchise store?
The name on the business license is different from the brand name, which generally will not affect it. The name on the business license is your store name, and the brand name is the name of the product you join. A store can join several brands. Even a specialty store can use its own name on its business license.

Extended information 1. Business license is a certificate issued by the administrative department for industry and commerce to industrial and commercial enterprises and individual operators to engage in certain production and business activities. Its format shall be uniformly stipulated by the State Administration for Industry and Commerce.

2. The registered items include: name, address, person in charge, amount of funds, economic composition, business scope, mode of operation, number of employees, term of operation, etc. Business licenses are divided into originals and duplicates, which have the same legal effect. The original shall be placed in a prominent position in the company's domicile or business premises, and the business license shall not be forged, altered, leased, lent or transferred.

3. Without a business license, industrial and commercial enterprises or individual operators may not start business. They are not allowed to carve official seals, sign contracts, register trademarks or advertise, and banks are not allowed to open accounts.

4. The original and duplicate of the business license have the same legal effect, and there is no difference in essence. If there is a difference, it is only a form of representation. In terms of use, it was originally "must be hung" in an obvious place in the business premises, otherwise it may be fined for not hanging the license; Copies are generally used for going out to handle business, such as handling bank account opening license, enterprise organization code certificate, tax registration certificate, signing contract, etc.

Baidu Encyclopedia-Business License Legal Provisions