As a time-honored brand with a long history, Lianxianglou has always adhered to traditional handicrafts and exquisite skills, as well as the pursuit of the selection of ingredients and the art of cooking, and has become a popular place for high-quality Chinese food. One of the representatives. For consumers, when purchasing Lianxianglou products, they mainly consider the following aspects.

1. Product quality: Lianxianglou, with its traditional production technology and strict quality control, ensures the quality and taste of its products. Consumers pay more attention to the quality of its products when purchasing.

2. Service quality: Lianxianglou has always attached great importance to service quality, especially for consumers who pursue high quality. High-quality service can better enhance the brand image and deepen the customer's impression.

3. Brand awareness: Because Lianxianglou has high quality and popularity, it has formed a good brand reputation in the minds of many people, so consumers are more likely to choose Lianxianglou’s products, and at the same time, the brand The intensity of its own publicity is also one of the important factors in driving sales.

4. Price factor: Lianxianglou’s products are relatively expensive, which will attract more mid-to-high-end consumers with relatively strong economic strength. The price factor is also something that buyers will take into consideration. One of the factors.

5. Marketing strategy: As a time-honored brand, Lianxianglou has always advocated the "traditional classical" style in marketing. However, with the changes in society, it continues to introduce new ones and pays more attention to the transformation of marketing strategies, such as the launch of Limited edition gift boxes, combined with online sales activities, can also attract younger consumer groups.

In summary, the analysis of purchasing behavior of Lianxianglou is mainly affected by quality, service, brand awareness, price and marketing strategy. Consumers pay more attention to these aspects when purchasing.