Fujian New Zhongya Food Co., Ltd. was established on September 13, 1995

In March 1997, New Zhongya Company introduced a complete set of advanced water treatment equipment from the United States and filling lines from Italy and South Korea. 2 develop and produce activated pure water.

Sponsored Mr. Ke Shouliang to fly across the Yellow River on June 1, 1997

In June 1997, Xiaoheizi activated pure water was officially put on the market

In June 1997, Flying Over the Yellow River Production Co., Ltd. jointly held a celebration party for "Mr. Ke Shouliang's Successful Flying Over the Yellow River"

In May 1998, New Central Asia invested in technological transformation of the production line, expanded the production scale, and added four new lines

In June 1998, New Central Asia and the Fujian Provincial Disabled Persons' Federation*** jointly organized the "Helping the Disabled and Orphans, Caring for the Growth of the Next Generation" event and commemorating the first anniversary of Mr. Ke Shouliang's successful career

July 1998 The leadership of New Central Asia organized Mr. Ke Shouliang and Hong Kong and Taiwan artists to go to the Yangtze River for disaster relief activities, sponsored Fujian newspapers, and co-organized the World Cup event card and prize-winning guessing activities

In August 1998, the Ministry of Agriculture awarded the company a total quality management standard enterprise

In February 1999, the "Xiaoheizi" trademark was recognized as "Fuzhou Famous Trademark" by the Fuzhou Municipal People's Government

In June 1999, the "Stupid Kid" series of products were developed and produced. New Central Asia Company held the "Little Heizi" Cup to call for peace and love China and the "Peace Dove Flying Activity in the Square"

In September 1999, the Fuzhou Municipal People's Government awarded New Central Asia Company "Fuzhou City Honors Contracts and Keeps Promises" Unit"

In November 1999, New Central Asia Company fully implemented the ISO9002 quality system certification work

In December 1999, the "Xiaoheizi" series of products won the title of Fujian Famous Brand Product

In January 2000, New Central Asia Company developed and produced a series of tea beverage products

In June 2000, New Central Asia Company and the Fujian Provincial Cable TV Station's "Colorful House" column *** jointly held the "Together" Under a blue sky, tomorrow will be better" and Xiaoheizi's "helping orphans and disabled people" care for the next generation of social welfare activities.

In December 2000, Fujian New Zhongya Food Co., Ltd. won the title of National Advanced Unit for Implementing Customer Satisfaction Project in 2000.

In December 2000, Fujian New Zhongya Food Co., Ltd. passed the ISO9002 quality system certification of China Import and Export Quality Certification Center.

In March 2001, the Fujian Provincial Administration for Industry and Commerce awarded Fujian New Zhongya Food Co., Ltd. the title of "Contract-abiding and Promise-keeping" unit.

In March 2001, the "Xiaoheizi" trademark was recognized as a "Famous Trademark of Fujian Province" by the Fujian Provincial Administration for Industry and Commerce.

In October 2001, the joint venture "Fuzhou Xiaoheizi Drinking Water Co., Ltd." was established to develop and produce five-gallon bottled drinking water

In November 2001, New Central Asia Company fully implemented HACCP

Leader’s Speech

Fujian New Zhongya Food Co., Ltd. was founded in 1995. It is a Sino-foreign joint venture under the Fujian Provincial Government Agency Affairs Administration. It produces "Xiaoheizi" series of products In 1997, Mr. Ke Shouliang, "Asia's No. 1 Flying Man", successfully flew across the Yellow River as an opportunity to launch it to the market. It became the first example of a beverage company in China cooperating with a celebrity to adopt a stage name as a brand. Since then, it has added a new force to China's national brands. The birth of the "Xiaoheizi" brand depends on the dependence and companionship between Flying Over the Yellow River and Chinese national culture. Its brand cultural connotation is unmatched by other beverage brands.

In the five years since the "Xiao Heizi" series of beverages were put on the market, they have experienced fierce market competition in different periods. We have seen that under the competitive mechanism of survival of the fittest, many small and medium-sized beverage companies have difficulty maintaining their livelihoods and have gone bankrupt or been merged and acquired. However, New Central Asia Company adheres to the principle of "people-oriented", improves the operation and management mechanism, and continuously develops in the direction of modern enterprise standardization.

In the past five years, the company has developed from a single production line to produce pure water products to more than a dozen imported advanced production lines. It has developed five series of beverages including purified water, tea drinks, juices, carbonated drinks, and functional drinks, with an annual output of more than 200,000 various beverages. tons, becoming the leader in the beverage industry in Fujian Province and a key enterprise in China's food industry. In terms of marketing, we have always implemented the business strategy and policy of steady and quick response, constantly established a high-quality professional marketing team, strengthened the "Xiaoheizi" cooperative body, and enabled the rapid penetration of the "Xiaoheizi" series of beverages More than 20 provinces and cities across the country. More than 20 branches and offices have been established in northwest, north, northeast, south, southwest and central China regions, forming strategic partners with many powerful dealers, creating good economic benefits and truly reflecting the manufacturer's Alliance's win-win cooperation.

We have hired a team of senior marketing planning experts as our company's year-round planning consultants to ensure the sustainable development of the "Xiaoheizi" brand. Looking forward to the future, Fujian New Central Asia will do its best to provide the best products and services to consumers, and establish a mutually beneficial Xiaoheizi business community with the growing dealer team. We will integrate all resources and strive to promote "Xiaoheizi" products, create a new image of "Xiaoheizi" brand and new product selling points in the national market, and establish the reputation and loyalty of "Xiaoheizi" brand among consumers. , allowing "Xiaoheizi", a resounding national brand, to stand among the world's famous brands.

Production Base

Fujian New Zhongya Food Co., Ltd. was founded in 1995. It is a Sino-foreign joint venture and Chinese-controlled joint-stock enterprise under the Fujian Provincial Government Agency Affairs Administration. A food and beverage enterprise dedicated to the research and development, production and sales of Xiaoheizi series of drinks. The company's production base is located in the Fuzhou International Airport Industrial Zone with convenient transportation. It is connected to the international airport to the north, National Highway 316 and the capital of Fujian Province to the west, and Mawei and National Highway 104 to the south. The factory covers an area of ??20 acres, with a construction area of ??10,000 square meters, and has a team of experienced technical personnel. , more than 100 highly qualified professionals with good management skills, and more than 700 employees with certain cultural and technical skills; the United States has a reverse osmosis membrane composed of polymer materials that intercepts all impurities except water molecules under high pressure and retains dissolved oxygen beneficial to the human body. , Italy's advanced reverse osmosis water treatment equipment and 8 modern and advanced fully automatic filling production lines; it has modern and advanced hygienic standard batching rooms, testing rooms, and laboratories; it also has a canteen for employee dining and a 1,000-square-meter Dormitories and activity rooms for living and entertainment.

The production base takes Xiaoheizi active pure water as the leader and develops and produces dozens of varieties of beverages in five series: tea drinks, fruit juice drinks, jelly drinks, carbonated drinks, and functional drinks. The annual production capacity can reach two Thousands of pieces.

The Xiaoheizi production base has established and maintained a quality assurance system that complies with IS09002-1994 standards, implemented the HACCP international quality and safety monitoring system, and adopted industry standards and national standards to implement enterprise standards.

The company has been rated as a provincial and municipal key joint venture, an AAA credit enterprise, a national advanced unit for implementing customer satisfaction projects, and one of the top 300 economic enterprises in Fujian; Xiaoheizi series products and trademarks have won the Fujian Province Brand products, provincial and municipal famous trademarks, products recommended by the Fujian Provincial Consumer Committee, and hundreds of famous brand products from township and village enterprises in Fujian Province.

Looking to the future, the production base will continue to strengthen scientific management, constantly improve itself, innovate and forge ahead, move towards a higher management level, and build Xiaoheizi into a brand in the minds of Chinese consumers.

Contact us

Fuzhou Xiaoheizi Food Co., Ltd.

Company address: No. 130, Jinda Road, Jinshan Industrial Zone, Fuzhou City, Fujian Province

Production base: No. 10, Lufeng Avenue, Ledu Bridge, Fuzhou City