Trademark review refers to a trademark applicant who has been refused registration by the Trademark Office when his application for trademark registration does not meet the registration conditions or uses another person's trademark without permission, and applies for re-examination of the Trademark Office's ruling, and Provide appropriate evidence. Trademark review is usually one of the effective ways for trademark applicants to protect their rights and interests without accepting the ruling of the Trademark Office. Compared with the previous preliminary examination, trademark review is more stringent and requires more detailed supporting materials, making it more difficult and time-consuming.

The trademark review process is generally divided into five stages: filing, review, review decision, announcement and review period. The time limit for trademark review is 3 months. Once the review decision is made, it will generally not be changed unless there is another appeal or there is suspicion of trademark infringement. The purpose of trademark review is to safeguard the legitimate rights and interests of trademark registration applicants. The government will also use the results of trademark review as a basis for judging whether the trademark registration application is legal. Therefore, trademark review is of great significance to brand protection and rights protection.

Trademark review is an important means for trademark registration applicants to protect their rights and interests, but not all trademark registration applications are suitable for trademark review. Therefore, when trademark registration applicants suffer from unfair competition in trademark applications, they should promptly consult professionals to understand the relevant provisions and procedures of the trademark law and accurately select appropriate rights protection means to ensure that their legitimate rights and interests are protected.