Group profile
From 65438 to 0989, Aucma was founded in the beautiful coastal city of Qingdao. From June 5 to February 2000, Qingdao Aucma Co., Ltd. was formally established in Shanghai Stock Exchange. At present, Aucma has the production capacity of 3 million refrigeration appliances, 3 million electric water heaters, small household appliances and 1 10,000 environmentally-friendly electric vehicles, making it the largest production base of fluorine-free freezers in the world. Based on the business philosophy of "no best, only better" and adhering to the business purpose of "promoting industry progress and seeking the best interests for customers", Aucma has been focusing on brand building for many years, not only leading the domestic market, but also selling its products overseas and opening up a broad international market. Strong market competitiveness has won many honors for Aucma. Aucma freezer ranked first in China for more than ten years in a row. After becoming the industry leader in 2005, electric vehicles ranked first in the country in 2006. Honors such as China Electric Refrigerator King, China famous trademark, China famous brand products, national inspection-free products, export inspection-free products, export famous brand products supported and developed by the state, brands that have the most influence on people's consumption in China, and top ten influential brands in China have come one after another, and brand value has been continuously improved. Today, Aucma has become one of the most valuable brands in China, and it also occupies an important position among internationally renowned brands. From June 5438 to February 2007, Aucma successfully won the bid for the national "Home Appliances to the Countryside" project and became the designated manufacturer and seller of state subsidized products for refrigerators and freezers. As Aucma's "cost-effective" high-quality refrigerators and freezers are continuously put into the rural market, the popularity and influence of Aucma's brands and products are further enhanced. For a long time, Aucma has established its brand by quality, promoted its brand by service, promoted its brand by innovation and promoted its brand by market, and constantly improved and developed its brand building, making full preparations for occupying the market and winning customers. Aucma built its own powerful marketing network, and realized multi-level interaction through video conference system and information exchange system, which enhanced the effectiveness of communication and greatly accelerated the market reaction. At present, Aucma has directly established good cooperative relations with more than 500 powerful regional agents in the domestic market, and directly or indirectly established good cooperative relations with nearly 10,000 retail terminals nationwide. The marketing network covers all provinces and cities in China, including Tibet. Aucma has also formed strategic partnerships with well-known enterprises such as Yili and Mengniu. It has become the largest professional supplier of cold food, cold drink and beer in China and one of the most influential suppliers of cold drink and cold food products in the world. In addition, Aucma continues to expand the international market, with more than 65,438+050 overseas fixed customers, which are distributed in more than 65,438+000 countries and regions in Asia, Europe, the United States and Oceania. The annual total export accounts for more than 30% of the company's total sales, which is at the leading level in the same industry. In the process of exploring the international market, Aucma has established good cooperative relations with multinational companies such as General Electric, Siemens, Unilever, Coca-Cola and Pepsi. , has been highly praised and praised by customers all over the world, and Aucma has also been rated as a famous export brand in China. As a technology-driven company, Aucma's reputation today is inseparable from her persistent innovation spirit, high-tech talents and advanced equipment. Aucma R&D Center is a state-level enterprise technology center, with more than 200 doctors, senior engineers and various professional and technical personnel, and all kinds of advanced experimental equipment are worth nearly 60 million yuan. At present, Aucma has applied for more than 200 patents/KLOC-0 at home and abroad, and participated in the formulation of six national standards. In the research and development of refrigeration technology, Aucma continues to maintain the world's leading level in more than ten fields, such as deep freezing, ultra-thermal insulation and energy saving, and molecular biological preservation. The first ice freezer, the first ultra-low temperature freezer and the first blood storage freezer in China were all born in the R&D center of Aucma. In 2007, Aucma launched two series of products, namely "deep frozen fresh-keeping freezer" and "molecular biological fresh-keeping refrigerator", and the international advanced cell fresh-keeping technology led the fresh-keeping trend. In 2008, Aucma introduced a series of energy-saving freezers on the basis of fresh-keeping advantages, which once again led the development trend of freezer products. In the research and development of electric water heaters and small household appliances, Aucma has always adhered to the product concept of "humanistic technology, comfortable life", based on the latest technology and manufacturing technology, with the goal of continuously realizing the personalized needs of users. In the research and development of electric bicycles, Aucma's unique patented technology of balanced charging of electric housekeepers has broken through the bottleneck of short battery panels and effectively extended the cruising range of environmentally-friendly electric vehicles. For a long time, Aucma always regards quality as the life of the enterprise. Relying on advanced production equipment and strict implementation standards, Aucma's product quality has been strongly guaranteed. At present, Aucma has a series of advanced production lines, such as freezers, display cabinets and automatic refrigerators. Among them, three-dimensional air suspension production line, Italian PERROS fluorine-free premixing system, German Lai Bao vacuum production line, Japanese AMADA numerical control punch and Italian Commi adsorption machine are leading the international level. In 2000, Aucma took the lead in introducing and realizing the world's most advanced Six Sigma management ideas and methods among domestic enterprises, and made every effort to build quality projects. Strict production management control mode and production process control procedures, more than 65,438+0,000 indicators control, have achieved the perfect quality of all kinds of products of Aucma. In the industry, Aucma took the lead in adopting ISO900 1 quality management system, ISO 1400 1 environmental management system and OHSAS 1800 1. As a global qualified supplier, Aucma has stood out from the global multinational companies for many times in the comprehensive evaluation of product quality, technology, design, production and environmental protection, and has successively passed more than 60 international certifications such as European CE certification, American UL certification, Russian GOST certification, Australian COA certification, Saudi SASO certification, CB certification, etc. 160. From beginning to end, Aucma follows the service concept of "real service, 100% satisfaction" and always touches customers. Provide customers with "proactive, standardized, meticulous and innovative" professional services in the pre-sale, in-sale and after-sale services of products; By actively introducing the usage of products, paying a return visit to customers, we can narrow the distance between enterprises and customers, and improve customers' satisfaction with products and loyalty to enterprises with humanized and touching services. Through high-tech information technology such as after-sales call system and customer relationship management system, it has formed a benign interaction with customers and greatly improved service efficiency; Established a trinity service system of "Aucma Service Center-Provincial Service Center-Professional Service Station", improved the global market service network, met the personalized service needs of different consumers, won the trust and praise of customers, and was awarded "Customer Satisfaction Unit" and "Service Zero Complaint Unit" by national, provincial and municipal consumer associations for many years. Aucma adheres to the road of quality innovation, and has achieved the brilliant performance that the sales volume of freezer products has been the first in China for 15 years, and household appliances and electric vehicles are also among the best in the industry. On this basis, Aucma has established the development goal of "building the first brand of refrigerators in the world and casting reliable refrigeration experts in the world". In the future, Aucma will be more dedicated and persistent than before, insisting on quality and innovation to achieve customers.
Edit group human resources in this section.
Aucma Co., Ltd. * * has nearly 2,000 employees in its headquarters, and more than 90% of its managers have bachelor degree or above; Among them, all R&D technicians have bachelor degree or above, and engineers and senior engineers account for more than 70%. The company implements a transparent personnel system, adopts an open, fair and just way to compete for posts, and emphasizes moral character and contribution. Within the company, no matter the position or professional level, every employee has room for promotion, and a sense of accomplishment is everyone's pursuit. At the same time, it is supplemented by a performance-oriented performance appraisal system to truly realize a benign employment mechanism.
Edit the corporate culture of this paragraph.
Enterprise name: aucma is interpreted internally and externally according to British standards. Internally: Aucma consists of the prefix and initials of Automation Control Machine, which means "automatic control machine", that is, automatic control runs in the direction of optimization. External: Aucma is completely abbreviated from the manufacturing consulting company Award Users, which reflects the group's beliefs and purposes. Description of the main trademark: The word "C" is based on a circle and closely unites from the outside to the inside, which embodies the cohesion of the enterprise. The word "C" is like two gears representing the industry, interlocking and symbolizing the high-tech industry. Aucma and consumers are interdependent, and truly realize the humanized concept of science and technology serving mankind. The standard colors are sea blue and orange. The sea blue symbolizes that the enterprise is as strong and broad as the sea, and contains endless energy, which fully embodies the strength of the enterprise. Orange is the color of autumn harvest, which symbolizes the prosperity and fruitful results of enterprises. The whole logo takes orange as the center and blue as the extension, which reflects the unity and development of the enterprise under the core leadership of the board of directors. Corporate culture system: corporate philosophy: there is no best, only better corporate philosophy: all for the needs of users, persistent pursuit of perfect first-class corporate philosophy: Aucma and I * * * Destiny corporate philosophy: building a world-famous brand, building an international large-scale group enterprise: self-reliance, dedication: telling the truth, doing practical things, fast and efficient corporate strategy: being the first in China, creating a world-famous brand strategy: self-excavation, self-transformation. Famous brands are made, not the quality and quantity consciousness of propaganda. Only by grasping quality can we know how to be a man and run a factory. People-oriented, managing the factory according to law, talent concept: the principle of using cadres with morality as the mainstay and both ability and political integrity: using only talents, appointing people on their merits, applying what they have learned and developing cadres in an all-round way. Motto: set an example, be strict with yourself, be selfless for the public, and be resolute. Code of conduct for cadres: based on their own duties, facing the market, all for the benefit of the company and caring for employees. Outlook on Reform and Opening-up: Challenges and Opportunities * * * Survive, seize opportunities and meet challenges. Professional ethics: honesty and tolerance. Self-values of flawless first-class work level: only different division of labor, no hierarchy; Excellence and meticulousness are regarded as opportunities for work improvement.