Top Ten Sports Brands in China
1. Li Ning
Li Ning Company was established in 199. After twenty years of exploration, it has gradually become a leading international sports brand company representing China. Li Ning Company adopts a multi-brand business development strategy. Besides its own core Li Ning brand, it also owns Le Tu brand (LOTTO), AIGLE brand and Z-DO brand. Li Ning basketball shoes and running shoes are deeply loved by consumers.
2. Anta
Anta is a well-known brand sporting goods enterprise in China, which mainly designs, develops, manufactures and sells sportswear, including "Anta" brand sports shoes and clothing.
the company was established in 1994, with its headquarters in Jinjiang, Quanzhou, and its chairman is Mr. Ding Shizhong. The spirit of Anta brand has transcended the national and cultural boundaries, and has integrated the "sports spirit beyond self" into everyone's life. Anta plays an important role in the top 1 brands of sports shoes in China.
3, 361 degrees
361 degrees Group is a comprehensive sporting goods company integrating brand, research and development, design, production and distribution. Its products include sports shoes, clothes and related accessories, children's wear, fashion and leisure, etc.
the group was established in 23, and has become one of the leading sports brand enterprises in China under the guidance of the spirit of striving to become a respected brand model in the world.
4. Xtep
Xtep was established in 21 and is a large-scale fashion sports goods enterprise. Xtep adopted the differentiated marketing strategy, pioneered idol artists to endorse sporting goods and achieved unprecedented success.
Fashion, avantgarde, freedom and rebellion explain Xtep brand culture. High taste, high pursuit, strong innovation ability and vitality endow Xtep brand with core value. In 211, it sponsored La Liga Villarreal and became the first brand in China to sponsor La Liga.
5. Hongxing Erke
"To be No.1" advocates a tenacious and hard-working spirit, the determination and courage to be the first in the world and strive to be the first, the endless pursuit and strong fighting spirit. Hongxing Erke represents the aspiration and pursuit for success and champion of people with lofty ideals who do not succumb to mediocrity, and is the spiritual transcendence and extension of the integration of "Faster, Higher and Stronger" Olympic spirit, enterprise concept and consumer psychology.
6. Peak
The main consumer groups of Peak brand are basketball players and basketball enthusiasts aged 18-3, and the radiation range is sports enthusiasts aged 14-35. Product positioning is based on professional, comfortable and wear-resistant professional basketball equipment, guiding the trend of casual fashion shoes and clothing. Advocate the enterprising spirit of constantly overcoming oneself and challenging the limit, advocate persistent struggle for ideals and goals, and win the first life realm.
7. Jordan
Jordan basketball shoes are a kind of sports shoes designed by Nike brand based on Jordan's personal production, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Because of its comfortable, fashionable design and good protective performance, it is deeply loved by basketball fans.
8. VIP bird
From "VIP bird, no one can stop it" in 28 to "Life is a sport" in 29, and then to "Sports Happiness" in 21, VIP bird gradually explored the DNA of sports through a series of brand promotion strategies; Implant the brand-new sports culture concept of "sports happiness" into the hearts of consumers, and push the VIP bird brand to a new level with a differentiated and personalized attitude in the fierce competition sporting goods market.
9. Delhui
Delhui is a well-known domestic sporting goods enterprise dedicated to the research, development, production and marketing of sports shoes and accessories. Delphi follows the industrial trend of sports life, and takes extreme sports as the carrier to interpret the brand spirit of freedom, vitality and challenge.
Show the trend in the street, highlight the young and cool brand personality, and strive to build the trend brand of sports and life industry in China. Among the top 1 brands of domestic sports shoes, Delhui's trend is changing with each passing day.
1, kinglake
kinglake has domestic first-class sports shoes and clothing research and development strength. The company has a design and development center, many elite designers from mainland China and Hong Kong, using advanced research and development equipment, computer-aided design and computer color matching and other mature techniques.
market-oriented, always adhere to the leisure and fashion culture of young people in the East as the core to design products, the selection of materials is very exquisite, and the production is organized in strict accordance with the ISO92 quality management system, which ensures the perfect characteristics and good quality of products.
Sports brands are produced according to the behavior of brands. The more successful representatives in China are LI-NING, ANTA, XTEP, 361 Degrees and Jordan.