On the one hand, world-famous brands are OEMing in China, and on the other hand, OEM factories are also branding. There are many successful cases among them, such as Youngor, Galanz, Foxconn, etc. These OEM factories used to be called invisible brands or the brands behind the famous brands, which refer to brands that process customized products for well-known brands. Youngor and Galanz used to be invisible brands.

The emergence of invisible brands has broken the price monopoly of well-known brands, allowing consumers to truly benefit. For example, microwave ovens used to be high-end appliances, and the price was generally more than a few thousand yuan. The emergence of Galanz provides low-price products. High-quality products have quickly spread the popularity of microwave ovens. Stealth brand names often allow consumers to buy the same products as internationally renowned brands at one-fifth or even one-tenth of the price. Faced with the same quality and products, you can buy products at 50% off or even 10% off. Relying on excellent quality and low prices, these OEM factories have rapidly grown into Chinese famous brands and even world famous brands.

As mentioned above, the Hong Kong OSA Group separated from the clothing factory in 2007 and independently registered the group company and registered the OSA trademark, starting its branding initiative. OSHA cooperates with well-known local sellers around the world and uses the online direct sales model to reduce intermediate links and ensure extremely competitive terminal sales prices. In 2006, Osha began to expand its domestic business in China. It has a branch in Shenzhen, China, with There are several e-commerce websites, mainly engaged in clothing e-commerce, trying to conduct direct sales of clothing through the Internet. In 2008, they began to cooperate with China's Taobao. At the same time, in 2008, it cooperated with American Eagle Outfitters, an American apparel retail company, to jointly launch a new e-commerce website for Martin+Osa high-end brand clothing. The efforts in a short period of time have begun to bear fruit.

At present, "stealth brands" in China's OEM factories are rapidly emerging, and the momentum is very strong. I believe this is very helpful for China's industrial transformation and for consumers to get more benefits. With the branding of OEM, the difference between OEM products and brand products is gradually blurring, as detailed in the "Analysis Report on Development Trends and Transformation and Upgrading of China's OEM Industry (OEM)".