1, the business license must be a color business license, or a black-and-white copy stamped with the official seal of the business license (the official seal cannot be an electronic seal).

2. To apply for an official letter, it is necessary to have the seal of the operating company and the signature of the operating party. The account name of Xiaohongshu should be completely different from the trademark registration certificate, and no suffixes such as "flagship store", "brand store" and "official account number" can be added.

3. The power of attorney must convey the qualification-if the brand does not personally operate the official account (there is no difference between the operator of the Little Red Book brand account and the brand), it is necessary to provide a power of attorney that the brand is authorized by a third party to operate the brand number; If the brand operates by itself, it doesn't need to be provided.

4. Trademark registration certificate

Color trademark registration certificate, or a black-and-white copy stamped with the official seal of the trademark holder (the official seal cannot be an electronic seal).

5. Other authentication information (equivalent to the brand profile, presented at the top of the account homepage) cannot exceed 40 characters (20 Chinese characters) to fill in the brand account name, which is not a company title.

Second, what are the functions after opening?

1, with exclusive "brand account" logo.

(1) has its own "brand account" logo on the personal page as an authoritative certification of brand identity.

(2) There are more display entrances on the search results page and the brand topic page, giving brands more ways to contact small sweet potatoes.

2. Implementation instructions can be obtained.

(1) After the brand account is authenticated, the brand can invite users to jointly publish business promotion notes and get normal exposure.

(2) Among them, users with brand partner qualifications need to use the brand registration system, and brand accounts can query note data through the system.

3. Data analysis Enjoy multi-dimensional data support including fan data and note data, help brands understand the growth trend of fans, locate the characteristics of explosion notes, and finally complete the high-quality growth of brand accounts.

4, you can bind the official brand store of Xiaohongshu. You can bind the official brand store of Xiaohongshu, and increase the product display column on the personal page, which is more convenient for small sweet potatoes to pull weeds and complete the efficient transformation of community traffic.