Today’s Toutiao is a well-known news media among many media in my country. Although Toutiao is a news media, because of its high popularity, it has attracted the attention of many other industries. For example, Toutiao has sued Jinri Youtiao, a breakfast store, for trademark infringement.

Judging from the icon of today’s youtiao, today’s youtiao icon is very similar to today’s headlines. Not only is the entire icon different by only one word, but the text font, text color and layout of the icon are also almost exactly the same. The similarity is so high that even replacing the oil characters with the first characters is the icon logo of Toutiao. Such a high degree of similarity has already involved plagiarism and violated trademark rights.

Let’s talk about the copywriting of today’s fried dough sticks. The copywriting of today’s fried dough sticks is: Those who care about you are good fried dough sticks. The copywriting of Toutiao today is: What you care about is Toutiao. The two are almost carved from the same mold, semantically speaking, they use the same rhetorical techniques, and there are almost no changes. In addition to the high similarity in copywriting and trademarks, the menu and other parts of Today’s Youtiao are also highly similar to those of Today’s Toutiao APP. Speaking of this, anyone with a discerning eye can basically see that this today's fried dough sticks are made according to the template of today's headlines. Although the two industries are different, one is in the catering industry and the other is in the news media, which does not essentially constitute commercial competition, but it is indeed an infringement of the other party's trademark rights.

Many netizens believe that this behavior of Youtiao has seriously infringed upon the trademark rights of Toutiao and should be immediately revised and apologize to Toutiao. Logically speaking, it’s okay to build a brand, but you shouldn’t copy other people’s work. You must know that a seemingly simple copy or a seemingly simple trademark may contain the hard work of many people. Directly copying it is a violation of other people’s work. For those who have no concept of trademarks, they should enhance their legal awareness.