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Development of Qingyang Apple
In Qingyang County Annals compiled by 193 1, there are records and descriptions about apples: "Apple: a deciduous sub-tree, with a stem more than ten feet high, oval leaves and fine serrations, pale red flowers in spring, slightly oblate, about two inches in diameter, and half red, half white or full red when green is ripe. Mature at the turn of summer and autumn, try Gan Song. " This shows that in the early years of the Republic of China in the 20th century 10, Qingyang planted apples. According to Qingyang County Records published in 1990, in 1952, the county government built a gardening field at the south gate of Wang Wan Zi, Maling and Qingcheng. At first, it mainly focused on seedling raising, and later turned to fruit production. 1953 in autumn, the regional soil and water conservation station was built in Xifeng East Lake 1 horticultural field, covering an area of 230 mu, mainly planting apples. 1955 The sericulture station of Lijiasi was built, covering an area of 330 mu. Mulberry was planted at first, and then apple was mainly planted. The above is the beginning of large-scale apple production invested by the state.

Since the Ninth Five-Year Plan (1996 -2000), Qingcheng has been identified as one of the four pillar industries, with market orientation and structural adjustment as the main line, and development as the focus according to the principle of "becoming bigger and stronger". Constantly expanding the planting area, improving the scientific and technological content, and vigorously promoting green pollution-free production, the quality of apples has been greatly improved, the market share has been expanded year by year, farmers' benefits have been steadily improved, and the enthusiasm for planting has never been higher. During the Ninth Five-Year Plan period, the area of apples in the county was close to 654.38+10,000 mu, mainly concentrated in Chicheng, Baima, Yima, tall buildings, Xiongjiamiao and Anjiasi in the southern plateau 1 township. Results The area was more than 50,000 mu, and the output of apples was 55 million kilograms, accounting for 68% of the total fruit output. The sales income was 1.

In 2002 and 2003, China Qingyang Chicheng Apple Festival was successfully held twice. Through a series of activities such as apple product display, expert discussion, fruit appraisal, orchard sightseeing, local famous products display and business exchange, the popularity of apples in Qingcheng County has been improved. In 2005, he applied for registration of "Chicheng" brand pollution-free apple trademark and founded his own famous brand. Some towns and villages have established fruit industry associations, and fruit crystal production is gradually becoming organized and large-scale; Supported the establishment of Chicheng Jinhua Fruit Marketing Company, taking it as the leader, and formed a marketing network with 20 long-term large-scale sellers and 180 seasonal marketing households.

In 20 13 years, Qingyang has an apple planting area of1180,000 mu, with an annual output of over 500,000 tons and an annual processing capacity of 50,000 tons, and 34 apple storage enterprises with an annual storage capacity of over 300,000 tons. This is also the result that Qingyang insists on promoting the development of apple industry with the development concept of modern agriculture.

Qingyang Municipal Party Committee and Municipal Government integrated Qingyang Apple brand, registered the trademark "Qingyang Apple" in a unified way, printed and packaged it in a unified way, set up billboards in major producing towns and surrounding highways, and publicized Qingyang Apple from all directions and angles. In July this year, Qingyang City held an Apple Industry Promotion Conference after obtaining the qualification of geographical indication protection products. It is clearly put forward that while continuing to strengthen brand promotion and marketing, we should strengthen marketing planning, set up municipal apple production and marketing Federation, strengthen the construction of electronic sales platform, and hold activities such as "fruit competition" and "garden competition" to enhance the popularity and market share of "Qingyang Apple". On the one hand, Qingyang actively expands the domestic market, on the other hand, it also actively expands into foreign markets, extends its own apple industry chain, and constantly improves product quality, thus driving the apple industry to upgrade. Nowadays, Qingyang apples are not only sold well in large and medium-sized cities in China, such as Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong, but also exported to Vietnam, Thailand, India, Russia and other countries. The processed concentrated apple juice is also exported to the United States, Germany, Singapore and other places.