1. The development of Japanese comics and the formation of comic industrialization.

2. The demand for decompression under the pressure of abnormal competition in Japanese society.

"Meng culture" is a flavoring agent in Japanese life. In a sense, it can "decompress" people and make them laugh at boring and painful things.

The excerpts of the article are as follows:

Girls who wear loose uniforms and have innocent eyes are called "cute" girls, and a small item and a funny sentence will be considered as "so cute!" "Meng Dian" and "Meng Dao" ... Meng, which is derived from Japanese, has become an indispensable "trendy word" for young people in China. What exactly does "Meng" mean in Japan? Where is it used? How does "Meng Complex" prevail in Japan? What is the cultural origin of the Japanese "cute complex"?

"Meng" was originally the lingua franca of anime fans.

At first, "Meng" was the lingua franca among Japanese anime families, and the object of "Meng" was specifically the young, simple and beautiful little girls in anime works, that is, the so-called "little loli". Their characteristics are tender, simple and lovely, and they are characterized by big eyes, uniforms, miniskirts, stockings and rabbit ears. This "cute" feeling includes both pity love and sexual desire, and can even evolve into a deformed love complex.

Later, the Japanese "cute" range expanded to all the images of beautiful girls and beautiful boys, and it was no longer limited to cute and handsome people. Naughty, dull, cold and even speaking with an accent (especially Kansai accent) are all classified into the pedigree of "Meng". "Meng" was originally limited to describing "virtual characters", and later it was described as real people, small animals, objects and so on.

In the end, "Meng" is used by people to describe everything that can make them feel like, dumped, excited or persistent. As long as you think something is good and "touching", you can say, "How cute!" The object of "Meng culture" widely circulated in Japanese society should be people or anthropomorphic animals or objects, and it also contains a kind of "inner burning".

"cute" and "cute" are not equivalent, because besides "cute", other characteristics can also trigger the feeling of cute. From this point of view, "Meng culture" has deviated from its original intention in China. Some Japanese scholars study the phenomenon of "Meng" from a psychological perspective and call it "Meng Xue". Some scholars believe that in traditional Japanese society, people's love is suppressed by various restrictions and constraints, which makes them more eager for exciting and attractive things. In other words, "Meng" is a kind of "desire to be stimulated and inspired".

"Meng culture" became popular around 23 with Akihabara in Tokyo as the center. In 24 and 25, "Meng" was elected as the first trendy term in Japan that year. Many Japanese young people no longer use words like "like", "cute" and "wonderful", but replace them with "cute". In 26, many boys aged 2 -24 and girls aged 15 -19 said that they were "cute when they say what they say". Some elderly Japanese complain that "Meng" is an elegant word in ancient Japanese, but now it is the most abused saying, which has no rules to use, and a series of confusing "Meng words" such as "Meng", "Meng point" and "Meng war" have been derived.

"Meng" is a spice of life

Some people say that "Meng culture" is a spice in Japanese life, which can "decompress" people in a sense and make them laugh at boring and painful things. Recently, Shizuka Kamei, a veteran Japanese politician, published a book. As soon as he saw the cover, he knew that he was looking for a "cute spot" to sell. Even the Self-Defense Forces used "cute" to promote the recruitment of new soldiers, claiming that the Self-Defense Forces were the most "cute" places to work. It can be seen that Japanese culture has a trend of pan-Meng.

In previous political elections in Japan, in order to attract people who are indifferent to politics, some entertainment magazines usually list the past "embarrassing events" of star candidates, and choose who has the most interesting story and who has the most "cute" appearance and personality. Former Prime Ministers Junichiro Koizumi, Taro Aso and Yukio Hatoyama, and the leader of the National New Party, Shizuka Kamei, were all named Meng. After the earthquake in Japan, a Japanese game company specially launched a super cute cartoon image: a cute little girl with a section of black charcoal on her head, encouraging people in the capital circle to consciously save electricity. The people reported that this "cute image" adjusted the atmosphere and made people forget the pain of the earthquake for a while.

At the same time, there are many "Meng Law Research Institutes" and "Meng Economic Research Institutes" in Japan. These institutions usually spread relevant knowledge to people in vivid ways such as cartoons and dramas, so that people can save the pain of understanding and learning complex professional concepts. In Japanese business circles, it is regarded as a basic principle to find the "cute point" of the people. In his book Akihabara, a Japanese, Morikawa wrote that in the future, the layout of cities such as Tokyo will no longer be explained by landscape theory, planning theory and * * * isomorphism theory, but will be organized according to people's excitement and the principle of "sprouting".

the economic benefits of "Meng" industry

Japanese otaku and anime fans have gradually pushed "Meng culture" into the mainstream of society, and even appeared such sayings as "Meng industry", "Meng trademark", "Meng economy" and "Meng stock". A large number of "Meng" comics and magazines have brought great benefits to the depressed Japanese publishing industry.

Not only are small and medium-sized enterprises scrambling to invest in the "sprout industry", but all parts of Japan can't wait to closely combine "sprout" with tourism, and "sprout temples" and "sprout shrines" have mushroomed. In addition, large Japanese electrical appliance companies are developing "cute home appliances", which personify TV, fan, air conditioner and stereo, so that the "owner" can feel deep love as soon as he gets home. According to statistics, Japan's "Meng market" has reached 88.8 billion yen. Some experts also said that the total size of the' Meng' market will reach trillions of yen. (Jiang Feng)