Speaking of the hot new cars last year, Haval Big Dog, Tank 300, etc. are definitely among them. Although the quality of these products itself is very high, a lot of credit is due to the fact that they have gained such high popularity and have car names that are good enough to break out of the industry. Looking back at the new cars launched this year, we can find that car companies have also put a lot of effort into naming, such as Shadow Leopard, Lan Yue, Versailles, etc.
Brother Xunlun believes that out-of-circle naming can indeed bring good traffic, but in order to convert traffic into real sales, it depends on the quality of the product itself. Next, a number of brand new products with special names will be launched soon. So what is the quality of their products?
Haval Divine Beast
Highlights of the new car: greatly restoring the concept car design
During this year’s Shanghai Auto Show, Haval unveiled a new concept car-HAVAL XY, which The car is positioned as Haval's flagship product and will be positioned higher than Haval H6. Recently, Haval announced that the production version of HAVAL XY was officially named the "Haval Beast" and made its debut at the Chengdu Auto Show.
Based on the concept version of the car at the auto show and the official picture, the new car has restored the design of the Haval XY concept car to a large extent, whether it is the exaggerated front grille or the through-shaped grille above the grille. The daytime running lights and the integrated high and low beam light group below are all the same as the Haval XY concept car. However, this is the first time such a design element appears in a Haval family product, and the vehicle is highly recognizable.
In addition, the Haval Beast will be equipped with a lemon hybrid DHT system. Brother Zulu is expected to use a 1.5T+DHT130 powertrain, with a combined maximum power of 180kW. At the same time, Haval Beast will also be equipped with Great Wall Motors Coffee Intelligent System, with a built-in Qualcomm 8155 chip. Referring to the WEY Mocha, which was born with the same architecture, Brother Xianlu speculated that the new car's intelligence level would also have a leading edge among models of the same level.
Eurer Cherry Cat
Highlights of the new car: Equipped with cobalt-free lithium-ion battery
After Euler Black Cat, Euler White Cat, Euler Good Cat and After the Lightning Cat unveiled at the Shanghai Auto Show, Euler has launched a new product - the Euler Cherry Cat. The new car is positioned as an A+ class SUV with a higher positioning than other family products. At the same time, according to the new car application drawing, the design style of the Ora Cherry Cat is more tough, which is very different from the retro trendy style of other family models. Careful comparison shows that the design elements of the Ora Cherry Cat are similar to those of the WEY family.
According to the declaration information, Euler Cherry Cat will use cobalt-free lithium-ion batteries or lithium iron phosphate power batteries, and the curb weight of the cobalt-free battery version will be 30kg heavier than the lithium iron phosphate battery version. At the same time There will also be a difference in cruising range between the two cars, and the NEDC version of the cobalt-free lithium-ion battery version can have a cruising range of over 550km. It is reported that Euler Cherry Cat will be launched in the third quarter of this year.
BYD Dolphin
Highlights of the new car: The design is fashionable and strong
In the domestic new energy field, BYD's Dynasty family continues to make efforts and develops very rapidly . Nowadays, more and more consumers are eager for a pure electric vehicle that can meet short-distance daily transportation, and BYD seems to have seen the development momentum of Wuling Hongguang MINIEV and decided to launch BYD Dolphin in the first half of this year. BYD Dolphin has announced the pre-sale price, with a price range between 110,000 and 130,000 yuan. It is expected to focus on the high-end small car market and compete with the Euler Haomao.
BYD Dolphin is the first model launched by BYD e-Net Sales Division since its establishment. The body shape was designed by Wolfgang Egger. Judging from the actual car pictures, the new car is very obviously different from other e-family models. The unique two-color body color and smooth body lines give the whole car a very strong sense of fashion. In terms of interior, the new car still focuses on a simple design. The wheel-type operation buttons under the central control screen are somewhat new and are also convenient for car owners to operate blindly.
As for power, the new car will be equipped with a permanent magnet synchronous motor with a maximum power of 70kW. The curb weight of the new car is 1285kg and 1405kg. It is expected that the new car will provide two cruising range versions. Brother Zhulu learned that BYD has also applied for multiple trademarks, including shark, seal, whale, etc., and it is expected that more family products will be launched in the future.
Chery QQ Ice Cream
New car highlights: up to seven body colors
In addition to BYD Dolphin, Chery also launched a new pure electric car - Chery QQ Ice Cream, the new car is positioned as an urban micro electric car, benchmarking Wuling Hongguang MINIEV. Judging from the officially exposed pictures, the design of the new car is cute, and the body shape is very square, taking into account the seating space inside the car. Brother Zhulu learned that the new car will provide consumers with seven different body colors.
In terms of power, it is expected that the cruising range of the new car may be around 200km. Brother Zhulu believes that Chery’s entry into the micro pure electric vehicle market at this time will put great pressure on competition. Although Wuling Hongguang MINIEV can gain a good market advantage in the mini pure electric vehicle market, it has a lot to do with its high cost performance and brand influence, such as other cost-effective Benben E-Star National Edition, Si Models such as the Hao E10X have not gained much favor among users. Although Chery QQ Ice Cream has the reputation of Chery QQ, if the price is not outstanding enough, it may be easily ignored by the market in the future.