Totole is a Swiss brand. Shanghai Totole Food Co., Ltd. was originally a Chinese brand founded in 1988. It is one of the standards-setting units for China's chicken essence and chicken powder industry. However, in 1999, Totole was fully acquired by the Swiss Nestlé Company and became a member of it. Therefore, although Totole originated in China, it is now part of Nestlé and a Swiss brand. In 2002, Totole took the lead in drafting the industry standard for Chinese chicken essence seasoning, which was officially promulgated and implemented on July 1, 2004. The "China Chicken Noodle Industry Standard" drafted by Totole on July 1, 2007 has also been implemented. In 2009, the Totole trademark was recognized as a "well-known trademark in China" by the Trademark Office of the State Administration for Industry and Commerce of China. "Totole" has established an image of "high quality, good taste" in the minds of consumers.