Brand purpose
Dream Element brand creates China’s first zero-harm bedroom lifestyle product Dream Element product pictures brand background
Dream Element comes from cracking the current home The secret of zero harm in the bedroom creates a healthier and simpler natural living environment. Bedroom life culture has become the absolute privacy culture of modern people. In the fast-moving pace of urban life, the bedroom space has undoubtedly become its own unique pure land and space. , is a place where the whole body can stretch and relax.
However, careless living habits and environmental pollution have continuously wreaked havoc on bedroom health.
Dream Elements aims to learn how to abandon factors that harm bedroom life, and create zero-hazard bedroom lifestyle products from the perspective of humanistic concepts, healthy ergonomics, and natural and non-hazardous materials.
Brand Story
The Dream Element brand was founded in 1999 by Mr. ZZCheng, who studied environmental and ecological design (EED) in Ireland, Europe.
During his studies, MR.ZZCheng traveled to most places in Northern Europe and Central Europe.
European living and home culture, as well as respect and care for the natural environment, profoundly influenced him.
This triggered the formation of MR.ZZCheng’s strong concept of combining bedrooms with natural ecology.
Especially during their stay in Central Europe and Switzerland, many Chinese people go for vacation and physical therapy.
Switzerland is located in a prime location for physical therapy in Europe, with the picturesque Lake Geneva in front and the rolling Alps in the background. It has numerous hot springs and an outstanding natural environment. The natural scenery and fresh air create a unique Clean and comfortable bedroom home environment.
All express the perfect combination of man and nature.
The nearly zero-harm living environment makes people feel comfortable.
Living in such a natural and original culture is like a constant baptism of body and mind.
The integration of man and nature, everything is so peaceful and harmonious.
Compared with China, healthy daily life and nature have completely disappeared in the development of society. Hazards and sub-health are full of life itself, and insomnia and poor quality of life are like lingering nightmares.
The Dream Element brand is a Chinese brand concept proposed by MR.ZZCheng based on the oriental ecological habits on the premise of experiencing many bedroom cultures and home cultures. It aims to give the love of life and pursue not only more Natural bedroom products that are safe and harmless.
At the same time, we also hope to constantly remind the Chinese people: how to respect and value their own daily life and health, and care for themselves and the next generation’s natural daily life.
Let the natural breeze blow, making your life healthier and braver.
Combining work and rest, abandoning complexity and returning to the true nature.
Brand History In March 1999, founder Zheng Sheng MR.ZZCheng founded the MENGelett brand in Ireland. In May 2000, MENGelett determined the brand line and adhered to the development of zero-harm bedroom products. In September 2000, MENGelett product development, design and adoption The Swiss physiotherapy concept proposed the concept of elemental life. In October 2001, the MENGelett brand determined the order of product development series, and the space memory sleep pillow became the first series to be developed. In June 2002, the MENGelett space memory sleep pillow series began to be designed and produced, and was tested in the European market in 2004. In May, Zheng Sheng MR.ZZCheng introduced the MENGelett brand to the Shenzhen Sungang Art Exhibition Center to expand the eastern market. In February 2005, the MENGelett brand decided to adopt the Chinese brand of Dream Elements, and applied for registration in China. In December 2006, the Dream Elements brand domestic space memory pillow series Completed the production design. In August 2011, the domestic trademark of Dream Element was officially registered. In October 2012, the Dream Element brand proposed a zero-hazard standard for bedroom products, that is, 0 formaldehyde, 0 whitening agents, 0 aromatic hydrocarbons, etc. In May 2014, Dream Element Space Memory Sleep The pillow series was launched for testing in South China. In December 2014, Dream Elements chose to settle in the Tmall flagship store and launch its e-commerce strategy. In March 2015, Dream Elements launched the natural bedding-free set series plan