1. Situation analysis method:

It is to list the various major internal strengths, weaknesses, external opportunities and threats that are closely related to the research object through investigation, and follow the Arrange in matrix form, and then use the idea of ??system analysis to match various factors with each other for analysis, and draw a series of corresponding conclusions, and the conclusions usually have a certain degree of decision-making.

Using this method, we can conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, and then formulate corresponding development strategies, plans and countermeasures based on the research results.

SWOT analysis is often used to formulate group development strategies and analyze competitors. In strategic analysis, it is one of the most commonly used methods.

2. Strategic Position and Action Assessment Matrix

It mainly analyzes the external environment of the enterprise and the strategic combination that the enterprise should adopt.

The strategic position and action evaluation matrix has four quadrants, respectively representing the four strategic modes of offense, conservatism, defense and competition adopted by the enterprise.

The two axes of this matrix represent two internal factors of the enterprise respectively:

Financial position (FP) and competitive position (CP);

Two external factors:?

Environmental stability position (SP) and industry position (IP).

These four factors play a decisive role in determining the overall strategic position of the enterprise.

3. Boston Matrix

Boston Matrix, also known as market growth rate-relative market share matrix, Boston Consulting Group method, four-quadrant analysis method, product series structure management method, etc.

The Boston Matrix was first created in 1970 by Bruce Henderson, a famous American management scientist and founder of the Boston Consulting Group.

The Boston Matrix believes that there are two basic factors that generally determine product structure: market gravity and corporate strength.

Market gravity includes the sales (amount) growth rate of the entire market, the strength of competitors, and the level of profits.

The most important one is the sales growth rate, a comprehensive indicator that reflects market gravity. This is an external factor that determines whether the company's product structure is reasonable.

4. Universal Matrix

The universal matrix method, also known as the industry attractiveness matrix and the nine-quadrant evaluation method, is an investment portfolio analysis method designed by General Electric Company in the United States.

Compared with the BCG method, the GE method has been greatly improved, adding intermediate levels on the two coordinate axes and adding analysis considerations.

It uses a weighted scoring method to evaluate the industry gravity (including market growth rate, market capacity, market price, profit margin, competition intensity and other factors) and corporate strength (including production capacity, technology, etc.) of various products of the company. capabilities, management capabilities, product differentiation, competitiveness and other factors), and are divided into large (strong), medium and small (weak) based on the weighted average total score, thus forming 9 combination grids and 3 areas.

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Extended information:

Strategic analysis tools are enterprise Some analyzes often used in strategic consulting and management consulting practice method. The purpose of strategic analysis is to use certain means and methods to sort out the key factors that affect the formation of customer strategies from complex information and clues, so as to facilitate the next step of strategic selection and formulation.

Customers are often affected by various internal and external factors in their business activities. Factors such as changes in external economic conditions, rapid advances in technology, and the sudden increase in competitors; and factors such as deterioration in internal financial conditions, backward production equipment and capabilities, etc., will directly affect business performance, thereby affecting the formation of customers' strategies. .

In the process of customer strategy formulation, both consultants and customers themselves need to conduct professional analysis of the factors that affect the customer. Strategic analysis is the analysis of the factors that affect the customer's strategy formulation.