Wuliangchen Liquor belongs to Yibin Wuliangye Group, and Wuliangchen is a blockbuster product of Wuliangye Co., Ltd. In its second venture, Wuliangye Group first strengthened the "1+9+8" brand strategy, where "1" means "Wuliangye".

The core value of Wuliangye has reached 35.826 billion. Looking at Wuliangye’s “9+8” national brands, there are few mid-to-high-end product series and lack of main brand support. Wuliangchen took advantage of the trend. . Its strategic goal is to fill the huge business opportunities created by the entire domestic famous wine market after the price adjustment of Wuliangye.

Extended information

Wuliangye product features: Wuliangye uses five kinds of grains: sorghum, rice, glutinous rice, wheat and corn as raw materials, and uses "Bao Bao Qu" as the power. It is fermented in cellars, aged for many years, and carefully blended. It is famous for its unique style of "long-lasting aroma, mellow taste, sweet entrance, clean throat, harmonious flavor, just right, and comprehensive wine taste".

Wuliangchen wine brewing process: Wuliangchen wine comes from the ancient cellar of Wuliangye for more than 600 years in the early Ming Dynasty. In the brewing process, every step has gone through a long period of processing and extraction, and we choose the best from the best and the essence. Get the essence. After a long period of cellaring, the sourness, astringency and impurities in the wine have been removed, and Wuliang Chenjiu has a unique aged aroma. The taste is round and delicate, mellow and sweet, and the aroma lingers in the empty cup after drinking.

Baidu Encyclopedia-Wuliangchen

Baidu Encyclopedia-Wuliangye