It is easy to understand that a trademark is a sign to distinguish a product or service of an operator, and it is also to let more people remember the trademark and the product or service. It is also the consumer's recognition of this product and service. At the same time, it is also protected by national trademark laws.

Benefits of trademarks

1. Trademark registrants have the exclusive right to use trademarks and are protected by law, so they can better safeguard their own brands;

2. through trademark registration, you can create a brand, seize the market first, and make the trademark brand develop through management;

3. A trademark is an intangible asset, its value can be evaluated, and it can be transferred or inherited as property investment, mortgage, etc.

4. A trademark can be transferred, licensed to others or pledged to realize its value;

5. Trademark is also a necessary condition for quality inspection, health inspection and bar code;

6. Trademark is also a prerequisite for branded products to enter online sales platforms such as Tmall and JD.COM, and to be sold in large shopping malls or supermarkets;

7. A trademark that has obtained the exclusive right to use a trademark is protected nationwide, and no one else can use it, which can attack competitors;

In addition, there are some practical benefits, which you will gradually realize in the subsequent practical operation.

I hope the comparison of the above answers is helpful.