Jiaduobao sued Wang Laoji, and finally Wang Laoji won the case and regained the trademark registration right of Wang Laoji brand. These two herbal tea companies have been litigating for three years. Up to now, Jiaduobao has lost the first or final trial of all cases. Coupled with the "seven consecutive championships" advertising case, Wang Laoji has won ten consecutive victories.

Wang Laoji is the brand of Wang Laoji herbal tea, which was founded in Daoguang period of Qing Dynasty. Wang Zebang, the founder, is recognized as the ancestor of herbal tea, which is made of herbal materials and is known as the "king of herbal tea". The product form has changed from water bowl herbal tea-herbal tea bag-herbal tea powder-herbal tea beverage and other carriers. Jiaduobao is the abbreviation of "Jiaduobao (China) Beverage Co., Ltd.", which is mainly engaged in the production and sales of beverages and mineral water.

Wang Lao Ji brand story

Wang Aji loved medicine all his life. He came back from collecting medicine from Baiyun Mountain and sold it in his own drugstore for diagnosis. The average patient can get well after taking three or five of his medicines. He has a good medical ethics, regardless of wealth, does not put on airs, and only seeks to cure diseases and save lives. So everyone regards him as one of their own and is used to calling him by his real name-Aji. When you get older, you will naturally become "Wang Lao Ji".

During the light years of Qing Dynasty, the epidemic in Guangzhou spread. In order to save patients, Wang Lao Ji went through hardships to find good medicine, and finally got the secret recipe and developed the herbal tea formula. This herbal tea not only alleviated the villagers' diseases, but also helped them avoid many disasters. From then on, Wang Lao Ji became famous, known as the King of Lingnan Medicine, and was also called into the palace by Daoguang of the Qing Dynasty, making him an imperial court order. 1828, Wang Lao Ji opened the first "Wang Lao Ji Herbal Tea Shop" in the 13th line of Guangzhou, which was well received by the neighborhood and was known as the "King of Herbal Tea".

Reference to the above content: Baidu Encyclopedia-Wang Laoji

Baidu Baike-Jiaduobao (China) Beverages Co., Ltd.