There is no difference, just for the visual effect of decoration, there is also ESPRIT logo with white characters and red background in the advertisement. The decoration of ESPRIT is generally related to his advertising strategy. For example, in the off-season when prices are reduced, Esprit will clean all the old display props with white oil or cover them with pure cotton cloth, giving customers the feeling that Esprit is an oasis in the desert.

1979, the new ESPRIT logo was officially launched, and the "esprit" logo was created with three parallel horizontal lines in the letter "e" as the main line. Since the establishment of the logo, it has been regarded as one of the most unique and impressive trademarks in the world, thus making ESPRIT one of the most famous brands in the international fashion world.