I'll send you the introduction of the brand

1. The trademark meaning and background of "Zanzhen"

Zanzhen means "very good" in Korean and CHARMZONE in English. It is easy to remember to express closeness in our language. Besides, the trademark that can represent the product characteristics, the English name also contains the international name of the basic cosmetics enterprise. < P > Second, the trademark significance and background of "Zanzhen" < P > The predecessor of Zanzhen, "Pibao" pharmacy, was used to manufacture specific drugs for treating skin diseases in 196-197, but it was very popular in Korea. Jin Guangshi, the pharmacist of Pipao pharmacy and the current representative director of Chanzhen, has collected more than 3, patients' skin treatment materials during the 2 years of running the pharmacy, and began to thoroughly understand and study women's skin. Accumulated 2 years' management experience in Pibao pharmacy, in 1984, President Jin Guangshi put forward the idea of "making women in the world more beautiful", established "rich Korean" cosmetics, and devoted himself to the construction of the Republic of Korea.

in the year when "fuhan" cosmetics company was founded, the cosmetics market was occupied by big brands, and it was almost impossible for a new cosmetic company with no popularity to occupy a place in the cosmetics market only by quality without advertising. But Shan Zhen overcame this difficult dilemma with his unique "Trial-fitting Strategy". Yan Zhen, who has a solid trust in his own technical force, invests advertising fees in trial fittings. A large number of samples were produced and given away by Zanzhen, and more and more people recognized Zanzhen cosmetics through the rumors of customers of Used Samples.

From the advertising slogan "You can feel the improvement of skin only by trying on clothes", you can also see the supreme spirit of quality. With the aim of "creating excellent quality products", Hanzhen has broken the growth rate of 3% in the five years since its establishment, which has also amazed the cosmetics industry. "Fuhan" Cosmetics set up a factory with modern facilities in Yuanzhou, gangwon in 1991. In 1993, it changed its name to "Hanzhen", and gradually showed its potential power with its prestige of specialized production (basic cosmetics enterprise).

Third, the innovative products that have broken through the basic cosmetics pattern

Innovative products with multiple protective effects have been developed, which shows the independent entrepreneurship of innovative products. MASSAGE CREAM, which was developed and sold by Yan Zhen in 1985, can personally confirm the eliminated aging products. The products with this amazing effect have attracted many Korean women. In 1988, the first series of water-based cleansing water developed in China was robbed as soon as it went on the market. Besides, the conditioning cream, the 〈CREAM ESSENCE〉, and the skin softening cream, which are composed of nutrition cream and MASSAGE CREAM, respectively, are also developed. And other products have continuously occupied the domestic cosmetics market. In particular, the original "Conditioning Cream", renamed as "New Conditioning Cream" in 1998, has monopolized the position of "Basic Cosmetics Sales First" in the cosmetics market for two consecutive years, and has been favored by women at home and abroad.

in 1991, Hanzhen was the first company in China to obtain a sales license in the Japanese market, and in 1994, it began to sell in domestic duty-free shops, and in 1996, it obtained a quality assurance Q certificate. Has been one step ahead of the quality, has been recognized by the quality of our customers. In 21, it was selected as the "No.1 Brand Enterprise of Women's Cosmetics" by Korea Energy Association, and in the cosmetic market survey of the Republic of Korea, the series of cosmetics of Zanzhen Meijing won the award for new products and famous products.

This amazing achievement is also reflected in the advertising image represented by Cartoon Frog. This frank advertising image with cartoon frog as the model has brought great changes to the cosmetics industry and the advertising industry in the Republic of Korea.

Fourth, the popular specialized enterprise devoted to dermatology

The real goal for the 21st century is to become a world-class "super-first-class famous brand" enterprise. To achieve this goal, Shan Zhen established the "Shan Zhen Central Research Institute" in Yuanzhou Taizhuang, and strived to create and develop new products. Moreover, the "Jianzhen Biological Research Institute" which studies natural ingredients and the "Jianzhen Applied Research Institute" which studies and develops high-skilled products have developed new substances for the skin. Through 4 years of experience in treating dermatoses, Shan Zhen not only promoted the pharmaceutical industry of Shan Zhen, but also made great contributions to the scientific development of the country.

instead of imitating the technology of other countries and enterprises, we only use the domestic capital and technology to become a high-quality national enterprise that can represent the country.

V. Jian Zhen, who was certified as the highest quality

When Jian Zhen first entered the cosmetics market in p>1984, people had to be pessimistic about the prospect of Jian Zhen, because the cosmetics industry at that time depended entirely on the gorgeous advertising image to decide the outcome of the world. Without advertising, it was almost impossible for unknown new cosmetics companies to occupy a place in the cosmetics market solely on quality. President Jin Guangshi, a pharmacist who has been running a skin pharmacy for more than 2 years, has been recognized by consumers through developing and distributing a large number of trial products, and the sales volume of products has gradually increased.

Shan Zhen broke even when he started his business for three years, and broke the growth rate of 3% in five years -88 years, and gradually continued to rise. All this is the result from the belief that women's skin characteristics are carefully studied, only one goal is pursued, and exquisite technology is obtained.

6. Chan really doesn't imitate others

Chan really doesn't imitate others, and always carries forward the spirit of independent creation

First, Chan really insists on the cash settlement method. In fact, it is not acceptable for enterprises in the start-up stage, but Chan really insists on the cash settlement method under the belief that his products must be rewarded when they are sold.

second, Dr. Frog's famous advertising strategy of replacing beautiful models enabled Dr. Frog's cartoon advertisement, which was concise and innovative and attracted the attention of consumers.

thirdly, only basic cosmetics are produced, and continuous efforts are made to improve the quality of products. The excellent quality coincides with the business policy of Sample, Seminar and Service, and a unique strategy that others cannot imitate is implemented.

Seventhly, Cicada does not produce a variety of products, but only produces the best famous products.

With superior quality and unique effects, Cicada has gained a firm foothold in the domestic market. In 1987, Shan Zhen entered Chicago and Hawaii in the United States, and in 1991, he was the first to obtain a sales license in the Japanese market. This is the first domestic cosmetics company to enter the Japanese cosmetics market. In order to meet the needs of women all over the world for cosmetics, Yanzhen has gradually opened up overseas markets. At present, it is expanding its export projects to Japan, the United States, China, Malaysia, the Philippines, Russia, Australia, Brazil, Canada, Taiwan Province and other countries. Moreover, the new hot cosmetics series of Shanzhen is the first domestic cosmetics to enter the duty-free products in Asiana Airlines (since 1994) and Korean Air (since 1995) together with world-famous cosmetics. At present, apart from selling new hot cosmetics, ALBATROSS CREAM and other in-machine duty-free products, Zanzhen men's cosmetics First and Business class have become essential items, and show Zanzhen's incomparable strength.

In order to ensure the existing stable situation, Zanzhen strictly controls the management, operation and circulation within the enterprise, and opposes acts that violate the principles. However, with such a management policy, it has been developing continuously under the impact of the deteriorating domestic situation and international cosmetics. The Central Research Institute, known as the "Hanzhen Heart", constantly studies and improves the function and quality of its products. Through the establishment of the Institute of Biology in 1997 and the Institute of Applied Studies in 1998, it plays an important role in the development of new products in the future. At the beginning, Hanzhen, who was unarmed, won the love of our customers with hard work and unique product quality. In order to repay the love of our customers, Chan Zhen will work harder. Chanzhen, a famous enterprise of basic cosmetics, will devote herself to more beautiful skin of women all over the world with unique strategy and exquisite technology.