200 1 riling electric appliance factory began to use the trademark "sakata" for the production and sales of household appliances such as disinfection cabinets, water dispensers and induction cookers. At this time, the company's induction cooker products from the mold to the circuit board are independently designed and developed, and the business philosophy of "quality makes trust" has been determined. Considering the high recognition and good development trend of Bantian brand in the market, Bantian brand tends to mature. The company registered the trademark Sakata in People's Republic of China (PRC) and the State Administration for Industry and Commerce on June 7th, 2002 as planned. Since then, "Sakata" has officially become a registered trademark and has been used in the company's rice cookers; Electric water heater; Oven; Gas water heater; Microwave oven; Disinfection equipment,,,,,, etc. are put on the market for use.
In 2002, in order to meet the market demand and expand production, Riling Electric Appliance Factory finally decided to settle atNo. 1 Ye Jun North Road, Huaxin Road, Huakou, Rong Gui, Shunde District, Foshan City, Guangdong Province. In order to cooperate with the good sales trend of "Bantian" trademark products, the company decided to invest 500,000 yuan to register "Bantian Electric Industrial Co., Ltd., Shunde District, Foshan City" on 1 1 day in 2002. The newly registered Sakata Company is positioned as a large-scale specialized enterprise integrating R&D, manufacturing and marketing, specializing in manufacturing induction cookers. Sakata quickly established a domestic marketing department and made a big push into the domestic market.
In 2003, under the interaction of "Bantian" trademark and "Bantian Gong", the trademark of "Bantian" was even more powerful, and the products of "Bantian" quickly occupied the domestic market: 32 provinces, municipalities and autonomous regions such as Guangdong, Guangxi, Hunan, Hubei, Fujian, Jiangxi, Henan, Hebei and Sichuan. In terms of products, the company introduced the first induction cooker with housekeeper function and accurate electricity consumption display. With excellent quality, unique marketing methods and accurate market positioning, Sakata products quickly cover the domestic market.
In 2004, Sakata developed the first LCD scroll display induction cooker and the first touch LCD display induction cooker. The industry-leading electrical laboratory has been built, computer automatic detector has been introduced, and the circuit scheme of induction cooker has been upgraded, which greatly improves the stability and reliability of product work. In the same year, the products were exported to Japan, South Korea and Southeast Asia, and an OEM marketing department was established to provide OEM services for well-known domestic companies.
In 2005, Sakata introduced the MP3 induction cooker with national patent, leading the new trend of the industry. Independent research and development of the first gas-electric dual-purpose induction cooker, and has become a strategic partner of many well-known domestic appliance brands. In August, Sakata held a national agent conference in Zhangjiajie, Hunan Province. A strong "tornado" swept across the land of China, and Sakata induction cooker entered the industry strongly.
In 2006, Sakata introduced the "Golden Eye Energy-saving King" induction cooker, which obtained the national patent and passed the energy-saving certification in China. At the same time, the company expanded its marketing center, including sales department, marketing department, after-sales service department and KA department. In July, Sakata held an unprecedented national agent conference in Huangshan, and launched a market offensive with a strong product lineup and marketing team.
In June 2007, the company passed the ISO900 1:2000: 2000 international quality system certification, which indicates that the company's "Sakata" brand is more trustworthy. In the same year, on June 5438+February 14, "Bantian" successfully passed the "National Inspection Exemption for Product Quality".
As a leader in the induction cooker industry, Sakata Company has spared no effort in technological innovation and new product research and development. Gonggong invested 5% of its sales income in the research and development of new products, and launched more than 20 new products every year, constantly innovating in functions and styles, and successively developed the world's first MP3 induction cooker, the first card-type operation panel induction cooker, the first gas-electricity dual-purpose induction cooker, the first induction cooker with "housekeeper" function, the first ultra-wide voltage range induction cooker and the first "Golden Eye Energy Saving King" with national patents.
Pursuing perfect quality is the winning way of Sakata induction cooker. Over the years, Sakata Electric has been adhering to the business philosophy of "quality makes trust", and has carried out the whole process management in strict accordance with ISO900 1 quality management system with strict professionalism. After years of technical precipitation, a perfect quality management system has been formed. Strictly control all links such as raw material inspection, online inspection, complete inspection of finished products, destructive test of new products, etc., to ensure the ex-factory qualification rate of products 100%. Sakata became the first home appliance enterprise in China to pass 3C certification. All the parameters of Sakata induction cooker have passed the sampling inspection by quality inspection departments at national, provincial and municipal levels. Passed the inspection of the National Energy Conservation Committee at one time and obtained the national energy conservation certification. And in 2007 won the "National Product Quality Exemption Certificate". In the consumer satisfaction survey carried out all over the country, it has won many awards such as "National Consumer Trusted Product" and "National Quality Credit Guarantee Enterprise".
Sakata induction cooker has developed rapidly with an average annual growth rate of 80%, and the popularity and reputation of Sakata, the independent brand of Sakata Electric Industry Co., Ltd., is increasing day by day. Bantian Electric has established a marketing network all over the country, and the promotion activities all over the country are in full swing. The company's market share has steadily increased, providing first-class products and services to consumers all over the country. Looking forward to the future, Sakata will adhere to the development path of specialization and internationalization. Create an image of quality creating trust, bring consumers safer, more convenient, more comfortable and more humanized fashion life enjoyment, and bravely climb the peak of the industry.