1. Graphic trademarks are represented by graphics, and word mark is represented by words.
2. Graphic trademarks emphasize the shape of pictures, such as the "Nike" trademark.
Graphic trademark refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used for goods or services. Graphic trademarks are divided into three categories:
1) mark trademark: refers to a trademark with a pattern made of simple symbols;
2) Geometric graphic trademark: a trademark composed of abstract graphics;
3) Natural graphic trademark: it is a graphic trademark targeting natural objects such as people, animals and plants, natural scenery, etc. Some are physical pictures, and some are trademarks made of processed, refined, generalized and exaggerated natural graphics.
Two, the word mark refers to the combination of Chinese characters and their pinyin letters or other words and letters, used for goods or services. Word mark is a major trademark form. Because it is convenient to call, most enterprises will choose words as the first choice for trademark registration and use.
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1, graphic trademark advantages:
(1) intuitive, artistic and infectious.
(2) No matter what language people speak, they can generally understand it, some can name it at a glance, and some can leave a deep impression even if they can't call it by its first name.
2. Disadvantages of graphic trademarks: However, because there is no specific title, it hinders people's oral communication, especially abstract graphic trademarks, which are not convenient for advertising and affect the sales of goods.
(1) is not conducive to addressing and propagation compared with the word mark;
(2) Graphic trademarks are difficult to query, and the probability of successful registration is relatively low in word mark.
References:
Baidu Encyclopedia-Trademark Graphics