The press conference for the cooperation between Liuzhou and Li Ziqi brands was held as scheduled in the Liuzhou Luosilifen E-commerce Industrial Park. The local commerce bureau took the lead in reaching a long-term strategic cooperative relationship with the Li Ziqi brand. The purpose is to promote the optimization and upgrading of the snail noodle industry and achieve and promote the comprehensive development of the food industry in Liuzhou and even Guangxi. What fans are talking about is that at the press conference, Li Ziqi announced that he would invest in building a snail noodle factory in Liuzhou and continue to promote a series of things such as flavor research and development, raw material quality control, and poverty alleviation of snail noodle.
As one of the most popular food bloggers at the moment, Li Ziqi’s idyllic food videos are deeply loved by netizens and she is a veritable “food internet celebrity”. She has lived in the countryside with her grandparents since she was a child. She has vividly presented the simple pastoral life in the form of delicious food and won numerous awards. She is not only popular all over the Internet at home, but also enjoys a high reputation abroad, becoming an "oriental beauty" in the eyes of foreigners. , and became the Chengdu Intangible Cultural Heritage Promotion Ambassador. So when I entered the e-commerce world, the products I sold were the delicacies I usually filmed and produced in videos. Snail noodles are one of the specialty snacks in Liuzhou City, Guangxi Zhuang Autonomous Region. They have a unique flavor of spicy, refreshing, fresh, sour and hot. ?[1]? It is the most famous snack with local characteristics in Liuzhou.
The deliciousness of snail noodles is also due to its unique soup. The soup is made from snails, kaempferol, star anise, cinnamon, cloves, various chili peppers, and other natural spices and seasonings.
The reason why Li Ziqi chose to build a snail factory in Liuzhou is mainly because Liuzhou snail noodles, as a local specialty snack in Liuzhou, Guangxi, is a city business card created by the Liuzhou Municipal Party Committee and Municipal Government. After several years of development Created, Liuzhou snail noodles have become an Internet celebrity delicacy that sells well all over the country and around the world. In recent years, Liuzhou City has regarded the snail noodle industry as a key characteristic industry to promote development. Liuzhou snail noodles have realized the supply-side reform from "freshly cooked for dine-in" to "packed fast food". According to data provided by the Liuzhou Municipal Bureau of Commerce, the snail noodle industry in Liuzhou is growing at an annual rate of 89.6%. The output value of snail noodle in the first half of this year reached 4.98 billion yuan, and the export volume in the first half of the year was 8 times that of the whole of 2019.
Weiya, the queen of sales, sold 100,000 copies of the popular snail noodles during the Snack Festival on May 17, 2020. After years of development, the scale of Liuzhou’s prepackaged snail noodle industry has grown rapidly. In 2017, the output value of pre-packaged snail noodles was only 3 billion yuan. In 2019, the output value of pre-packaged Liuzhou snail noodles reached 6.256 billion yuan. Ni Haoyang, president of the Liuzhou Snail Noodles Association, predicts that sales of snail noodles are currently booming, and the output value of pre-packaged snail noodles will exceed 10 billion yuan in 2020. Data provided by the Liuzhou Municipal Commerce Bureau shows that the output value of bagged snail noodles exceeded 6 billion yuan last year, and has reached 4.98 billion yuan in the first half of 2020.
It can be seen that when Li Ziqi built the snail factory in Liuzhou, he not only considered helping farmers and poverty alleviation and further promoting the development of Liuzhou, but also took into account the importance that the Liuzhou town government attaches to the snail noodle industry.