Attach importance to trademarks and make contributions to brand building. At present, the per capita GDP of China has exceeded 3,000 US dollars, which indicates that the era of brand consumption in China has arrived. Bajie experts believe that more and more people in China are consuming brands, and the consumption of Chinese people has shifted from basic physiological consumption to emotional and brand consumption. It can be predicted that in the next 20 years, Chinese people's spending on brand consumption will increase substantially, and the rise of national brands in China is imminent.

The experience of China enterprises going abroad shows that it is difficult to build a corporate brand with international influence without the strong support of national brands. In fact, the same is true of world history. The rise of a country's economy is often accompanied by the rise of national brands with rich cultural and value connotations. Brand is not only an important symbol of national culture, but also an important embodiment of a country's cultural soft power.

As a symbol of enterprise brand, trademark is equivalent to a business card, and it is one of the most intuitive media to show consumers product quality, enterprise culture and business reputation. Modern large-scale production, management, standards and information technology have laid the foundation for the dissemination of economic technology and knowledge information, and also created conditions for enterprises to manufacture the same quality products and provide the same satisfactory services at low prices. Trademarks have become the most prominent symbol of different enterprises, different products and different services, and the competition between market subjects is evolving into the competition between different trademarks. According to statistics, by the end of 20 10, there were 4.604 million valid registered trademarks in China, including 2,876 well-known trademarks.

In our economic life, many brands are indispensable every day. Since the reform and opening up, China's trademark industry has experienced three stages of development: slow development, steady rise and rapid growth, and is moving towards a period of growth and development that is stronger and bigger. According to statistics, 1980, when China just resumed the unified registered trademark, the annual application volume was only 26,000. With the development of China's economy, the expansion of reform and opening up and the implementation of trademark strategy, the number of trademark registration applications has increased significantly year by year. In 20 10, the number of trademark registration applications in China has exceeded 1 10,000.

Bajie experts pointed out that trademarks, as the product of commodity economy, also reflect the activity of local economy to some extent. At present, the top five provinces and cities in the list of well-known trademarks are: (1) Zhejiang: 470; (2) Guangdong: 350; (3) Jiangsu: 386; (4) Shandong: 365; (5) Fujian: 186. These five provinces and cities are the most economically developed provinces and cities in China.

In the early days, people didn't recognize brands when buying goods. There is no choice because of the shortage of goods. With the continuous development of commodity economy, the supply of commodities is increasing, and new brands are constantly emerging. People began to chase famous brand products, because people have room and space to choose goods. The appearance of trademarks not only enables enterprises to own brands quickly and realize high profits, but also brings reliable protection for consumers' consumption circulation. This win-win situation finally urges each enterprise to transition from single emphasis on product production to the process of perfecting product brand.

China clothing network