Laoganma’s chili sauce is loved by many people because of its good taste. Recently, the media revealed that Laoganma applied for the trademark "Laoganma", which also aroused heated discussion among many netizens. Some netizens even joked whether Laoganma was going to launch a new product. But in my opinion, Lao Gan Ma's application for the "Lao Aunt" trademark is probably not to launch new products, but to prevent piracy and copycats.

1. It is probably not to launch a new product

When it comes to Lao Gan Ma, the first thing that many people may think of is Lao Gan Ma chili sauce. After all, Lao Gan Ma chili sauce It is the favorite of many people. Even though there are many kinds of chili sauce on the market, there is still no one that can compete with Laoganma chili sauce in terms of popularity and popularity. This also makes the trademark of Laoganma become well-known trademark. Therefore, with such a well-known brand in hand, even if Lao Gan Ma launches new products, it is likely that he will still use the Lao Gan Ma trademark. After all, with the blessing of this trademark, the new products will attract more attention. To a certain extent, it can also give consumers a desire to buy. And if a new trademark is launched, consumers are likely not to buy it, which will hinder the sales of new products. Therefore, from this point of view, Laoganma’s registration of the “Lao Auntie” trademark is probably not for the purpose of launching new products.

2. It may be to prevent piracy and copycats

If it is not to launch new products, then Laoganma’s operation is probably to prevent piracy and copycats. After all, Lao Gan Ma is so well-known that many copycat and pirated chili sauces will use similar trademarks to imitate Lao Gan Ma, thereby deceiving consumers and bringing a bad image to Lao Gan Ma. influence. In this case, it actually makes sense for Lao Gan Ma to protect her brand from being affected by registering similar trademarks. This is also a common method used by many companies.

In general, I don’t think Laoganma registered the Laoganma trademark to launch new products, but it is more like a protective registration.