Current location - Trademark Inquiry Complete Network - Trademark inquiry - How to apply for a Wal-Mart seller account?
How to apply for a Wal-Mart seller account?
At present, Wal-Mart's policy has been adjusted, and companies in China can also apply (including companies in Taiwan Province Province and Hongkong), and the turnover only needs to reach 30W, which is good news for many sellers. Sellers who have this plan should hurry up. Now Wal-Mart is in its infancy, and relying on the strong popularity of offline supermarkets will surely bring strong development momentum. For example, Amazon of 13, the first entrant will become a super seller. However, it should be noted that at present, it will take a long time to apply for approval with China companies, and the pass rate is relatively lower than that with American companies. Please weigh the pros and cons!

Information required for the application of China Company:

1: scanned copy of business license

2. Legal person's ID card, passport and shareholder's ID card and passport.

3. Annual turnover of other platforms (not less than 30W USD)

4. There are self-built warehouses in the United States and third-party warehouses in the United States (if third parties need lease contracts or bills).

American company application:

1. American company certificate

2. Directors' ID cards and passports, and shareholders' ID cards and passports.

3. American company tax number EIN

4. There are American self-built warehouses and American third-party warehouses.

You must have an American business address.

6. Platform sales data with an annual turnover of not less than USD 300,000.

At present, the Wal-Mart platform provides about 1 1 10,000 products, and Wal-Mart plans to add about 1 10,000 new products to the platform every month.

At present, Wal-Mart has five basic standards for settled sellers:

1, a seller of electronics, clothing, home, sports and other categories;

2. Must have a US tax number and a mature seller with various platform experiences;

3. Having overseas warehouses in the United States, good after-sales service and logistics distribution can provide a good customer experience;

4. Good quality and low price can attract consumers;

5. Wal-Mart's platform has no Chinese service, so sellers need to use the tools of ChannelAdvisor. The cooperation between Channel Advisor and Wal-Mart can open a green channel for sellers in China.

Of course, setting a stricter threshold for sellers to settle in will slow down the speed of sellers' expansion, but it will ensure the quality of sellers.

Although there are few sellers, they are also "unwilling"

Although there are few sellers of third-party platforms, from the perspective of Wal-Mart's investment attitude, it is not "all comers are welcome". On the contrary, it has higher threshold and stricter audit than other platforms.

Besides, it currently takes eight weeks for Wal-Mart to accept third-party sellers, while it only takes one day for Amazon and Yi Bei.

The application scheme is as follows

Customers send us product information, sales data and sales amount, and we send them to the investment manager.

After the investment manager's review, we began to register the US company tax number and bank account number, and helped to dock overseas warehousing.

Wal-Mart e-commerce is actually an "old friend" of China. As early as 20 12, Wal-Mart acquired 5 1% of the shares in1store; In 20 15, it spent $760 million to acquire the remaining 49% shares, but the later integration did not seem to be successful. In June this year, Wal-Mart sold the 1 store to JD.COM in exchange for a 5% stake in JD.COM.

However, this does not mean that Wal-Mart has left the e-commerce market in China. In May last year, Wal-Mart announced the launch of the O2O service platform "Quick Purchase", including the "Wal-Mart" mobile APP announced at the same time, the store "Quick Purchase Service Center" for customers to pick up their own goods, and various online and offline mobile electronic payment methods that realize the same price online and offline. At the initial stage of quick purchase, it covers fresh food, dry grain and oil, personal care and beauty, household cleaning and other commodities, including about 1000 pieces of fresh food, dairy products and frozen food in the current season.

In terms of logistics and distribution, Wal-Mart introduced that there is a special team responsible for the picking and packaging of Wal-Mart App orders. However, its distribution is completed by a third party, and the distribution team is only responsible for Wal-Mart's distribution business. Consumers can purchase 188 yuan and above free of charge, or choose to pick up the goods at any store designated by them.

Wal-Mart is making great efforts, which is likely to be another wave of new opportunities after Amazon. As a seller, it is good to seize the opportunity in time, conform to the global business trend and share a piece of the action.