Introduction: Xinghualou is a century-old shop that started with catering and made moon cakes. It was founded in the first year of Xianfeng in the Qing Dynasty (1851) and was restructured into Xinghuajie Enterprise Co., Ltd. in 1998. Xinghualou is good at making all kinds of Shanghai-style Cantonese cuisine, Chinese and Western cakes and preserved dumplings. Especially famous for refined moon cakes. The apricot blossom moon cakes produced by the company have the distinct characteristics of beautiful appearance, golden color, soft and waxy lubrication, pure taste, sweet and palatable, and are famous for their soft and waxy quality after a long time. The company adheres to the product innovation that keeps pace with the times, constantly integrates modern ideas, makes moon cakes develop into safe and healthy food, and strives for perfection on the basis of optimizing the characteristics of moon cakes, thus maintaining distinctive product characteristics and enduring for a long time. The company pays attention to the brand development strategy of high starting point, implements scientific and technological management innovation, takes the lead in introducing HACCP hazard analysis and quality management system of critical control points in moon cake production, and passed the quality management system certification of ISO 91: 2 standard in 22, making the company board a new scientific and technological platform. The company has established a market-oriented marketing system, and moon cakes account for half of Shanghai, and further expand the domestic and international markets, and the products are exported at home and abroad. For decades, Xinghualou moon cakes have been ahead of their peers in terms of sales volume, quality, technology and benefits. For five consecutive years, the output value of moon cakes has exceeded 1 million yuan, and more than 3 domestic awards have been won. In 1997, the mooncake trademark of Xinghualou was rated as a famous trademark in Shanghai, and it has been among the top 5 and top 1 famous brand products in Shanghai for four consecutive years since 1998. Today, Xinghualou adheres to the enterprise quality policy of "tempering, striving for perfection, and reputation first", which makes Xinghualou moon cakes reach a brand-new artistic conception of blending classics and fashion and become the cultural crystallization of Chinese quintessence.

legal representative: Chen Zhe

date of establishment: 1982-3-12

registered capital: 1 million RMB

industrial and commercial registration number: 31341

enterprise type: other joint stock limited companies (unlisted)

company address: Fuzhou, Huangpu District, Shanghai.