Presided over and participated in more than 20 national, provincial and ministerial level scientific research projects and won multiple awards (including 5 national-level enterprise management innovation achievements and 4 provincial-level outstanding social science achievements), and presided over various Governments, enterprises and institutions at all levels have commissioned more than 100 major projects, published 8 books, and published more than 70 research papers.

Served as a senior researcher at the Enterprise Research Center of Peking University, a senior management consultant and independent director of many large domestic and foreign enterprise groups, and a senior economic consultant to multi-level local governments. He serves as a national registered auditor of CNAT quality system and environmental system, and an expert judge for awards such as Hebei Province Famous Trademark, Hebei Province Enterprise Management Modernization Innovation Achievements, and Hebei Province Intellectual Property Soft Science Achievements.

Since 1986, he has been engaged in teaching and research in the field of quality and excellence management, and has developed "Famous Brand Strategy Theory and Practice", "Quality Competitiveness Research", and "International Certification Theory" for undergraduate and graduate students. and Practice", "Excellent Performance Evaluation Management" and other 12 courses.