On November 10, Evergrande Automobile announced the Hengchi brand logo, which should be based on the logo designs of Ferrari, Lamborghini and other brands. Evergrande Automobile introduced, "The most distinctive feature is a roaring lion. This design style reminds people of Ferrari's horse, Lamborghini's bullfighting, Jaguar's Jaguar, etc." It interprets "protect the blue sky, win the Red Sea, the East The connotation of "Lion, proud of the world".

The original intention of protecting the blue sky: New energy vehicles are an industry that protects the environment and benefits mankind. Evergrande Automobile adheres to the path of green, low-carbon and sustainable development and contributes to building a clean and beautiful world.

Strategy for winning in the Red Sea: The new energy vehicle market is a very competitive Red Sea, with global car companies competing. Focusing on the strategic positioning of "core technology must be world-leading and product quality must be world-class", Evergrande Automobile has embarked on a new path that is different from other car companies and will surely stand out in the Red Ocean competition.

The positioning of the Oriental Lion: It symbolizes Evergrande Automobile’s huge ambition to build a globally renowned national brand, demonstrate China’s intelligent manufacturing to the world, and help my country move from a major automobile country to a powerful automobile country.

Global-leading goal: By 2025, Evergrande Group will build Evergrande Automobile into the world's largest and most powerful new energy vehicle group.

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Introduction to Evergrande New Energy Automobile Company

Evergrande New Energy Automobile Investment Holding Group Co., Ltd. was established in January 2019 with registered capital 2 billion US dollars, the legal representative is Liu Jun, and it is wholly owned by Evergrande Guoneng New Energy Vehicle Holdings (Hong Kong) Co., Ltd.

On October 16, 2020, Evergrande New Energy Vehicle Investment Holding Group Co., Ltd. applied for multiple trademark names: "Hengchi 3 SX", "Hengchi 7 LS", and "Hengchi 5 LX" ", "Hengda Hengchi Automobile", "Hengchi Hengchi Yuanchi Tianxia" and other trademarks, the international classification of the trademarks is means of transportation, and the trademark status is trademark application pending.

In addition, on March 4 this year, the company applied to register the trademarks "Hengchi" and "HENGCHI", and the international classification involves transportation, advertising sales, etc. In addition, in 2019, the company also applied to register trademarks such as Hengma, Hengzhi, Hengyou, Hengdian, Hengguan, and Hengkun.