Last year, it was more and more difficult for Xiaohong to stay because of the storm of taking the little red book off the shelves. Biaomei understands that the third-party platform of Xiaohongshu currently does not support individuals and self-employed sellers, and it must be of a company nature to apply for settlement. How does Xiaohongshu settle in? How to solve the trademark problems involved?

small red book third-party merchant entry process

1. Registration: register the "small red book merchant entry system" and log in to the small red book merchant entry system with the registered email address and the received original password.

2. Fill in the entry information: fill in the company information, financial information and store information, and submit the corresponding qualifications.

3. Qualification review: Little Red Book Club will give feedback on the review results as soon as possible.

4. contract signing: you can confirm the contents of the contract online. After the approval, the platform will send you a paper contract. After you sign the contract offline, you need to send it back.

5. Complete the training: After completing the training for small red book merchants, you can log on to the management platform of small red book merchants.

if your trademark is in the following situations, you can't successfully enter xiaohongshu!

1. The trademark registration certificate is in the information change acceptance stage

If your enterprise trademark registration certificate is in the above-mentioned stage, Xiaohongshu will not be accepted for the time being, and it will not be settled until the Trademark Office issues a certificate of approval for the change.

2. The trademark registration certificate is in the transfer acceptance stage

Unless the transferee and the company in which it is located are accepted by the same company, the company in other cases will not be accepted for the time being, and it will not be settled until the Trademark Office issues a certificate of approval and change.

3. Submit the acceptance letter of trademark transfer

If the notice of trademark transfer acceptance is provided, the date of the notice of trademark transfer acceptance issued by the Trademark Office must be filled in on the start date of the validity period, and the end date of the validity period should be filled in with the start date for 3 months before moving in.

4. Invalid trademark registration certificate within the validity period

If the trademark office declares invalid trademark registration certificate within the validity period, Xiaohongshu will not accept it.

5. Submit TM standard

If the TM standard is submitted by a merchant of a special category, the starting date of the validity period is the date when the notification of trademark application acceptance issued by the Trademark Office is filled in, and the ending date of the validity period is filled in with the starting date for 12 months before moving in.

In addition, there are trademarks in the following two situations, and Xiaohongshu is not allowed to settle in:

1) Trademark registration certificate involving infringement is not accepted;

2) the trademark registration certificate that the Trademark Office rejects the reexamination notice and determines that the application is invalid is not accepted.

That's about how Little Red Book settled in. What trademark issues need to be paid attention to? If you buy a trademark, ask Bajie. Before you settle in Xiaohongshu, you should carefully look at whether your trademark has the above situation, and you must wait until it is proved before you can settle in.