The functional difference between three-dimensional trademarks and flat trademarks

General principles for registration and protection of three-dimensional trademarks

1. Principle of legality

Like all trademarks, three-dimensional trademarks must not violate public order and good customs, nor can they deceive consumers in terms of the nature, quality, and origin of the goods or services.

2. Principle of distinctiveness

The prior rights mentioned here refer to prior trademark rights and other prior rights. As far as prior trademark rights are concerned, my country has just begun To protect three-dimensional trademarks, currently only the rights of prior application can be avoided through inquiries. As for other prior rights, mainly the prior design rights, as a trademark agent, it is difficult to avoid conflicts in this regard. According to Generally speaking, the experience of trademark registration is that you can only assert your rights by filing an objection during the announcement period or by filing an improper cancellation of registration after registration.