Yili is one of the leading enterprises in dairy products. This time, Yili applied for the trademark Hi Pi Niu Ye, which not only made us feel brand-new in name, but also reminded us of Mengniu's awesome. The two leading enterprises are going to start secretly competing again. Nowadays, enterprises attach great importance to intellectual property rights, compete for registered trademarks, and win the first place for their own enterprises. It is also a matter that these bosses think hard every day. After all, the market is so big and they all want to make more money.

In the past, Mengniu cooperated with Coca-Cola to register its trademark, and now Yili applied for the trademark Hipi Niuye, which indicates the importance of intellectual property rights.

Nowadays, the market competition is to seize the market opportunity, seize the promotion, get publicity in place, and have high influence, so whose market will win. I personally come from Inner Mongolia, and both companies are from my hometown, so I have the same feelings from my heart. As a consumer, I like the products of both brands very much, but if one person has one taste, my family will prefer one of them more. Mengniu and Yili are also fiercely competitive, and the interviews of various commodities are almost one after another. In the past, Mengniu and Coca-Cola cooperated to create a brand, and now Yili has applied for the trademark registration of Hipi Niuye, which shows that all enterprises attach importance to intellectual property rights and hope to seize more market share. As consumers, we still hope to see that the two companies can bring us dairy products with guaranteed quality.

Market competition is imperative. Only competition can make us bold, which is good for every brand. Of course, this kind of market competition should be benign and orderly. As consumers, we are not concerned about who will register trademarks and compete for intellectual property rights. What we are concerned about is whether the two companies can bring us dairy products with guaranteed quality. As consumers, it is what we want to see that we can drink healthy, hygienic, safe and guaranteed dairy products. As for other things, it is the business of enterprises.

The matter of registering a trademark also reminds everyone. I wonder if I have always registered a trademark with my screen name or WeChat official account's name, which may be useful in the future? In case anyone wants to buy it from me, won't it make a fortune? Business opportunities are in an instant, friends, seize them!