The significance of trademark registration

1. Trademark registration process

1. Trademark query

2. Prepare registered trademark application documents and submit them to Submit application documents to the National Trademark Office.

3. Trademark formal review

4. Trademark substantive review

5. If no objection is raised within 3 months of the preliminary trademark approval announcement, the trademark registration is successful. , issue a registered trademark certificate.

2. What does a registered trademark mean to business operators?

my country’s Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Therefore, unregistered trademarks are always in a state of no rights protection and may be prohibited from use at any time due to the approved registration of the same or similar trademark by others. Therefore, if business operators want to use a certain trademark stably and securely, it is best to register it.

3. What are the benefits of registering a trademark for an enterprise?

First of all, registering a trademark is a prerequisite for obtaining the exclusive right to use a trademark, and only then can a registered trademark be protected by law.

Secondly, trademarks are intangible assets of enterprises and are also the basis for consumers to choose products or services. Good companies not only need good products and services, but also need good trademarks. Whether it is Coca-Cola in the United States or Haier in China, they are protected by law because they have registered trademarks. Even if Coca-Cola and Haier lose all their properties overnight, they can quickly rebuild because of the huge intangible assets formed by their trademarks. The value of trademarks has far exceeded the value of their tangible assets.

IV. The difference between a registered trademark and a registered brand

1. A registered trademark is a legal term, which refers to a trademark approved and registered by the relevant government department. The trademark applicant obtains a trademark exclusive A registered trademark enjoys the exclusive right to use a certain brand name and brand logo. This brand name and brand logo are protected by law and no other enterprise may imitate them. Protected by law, trademark registrants enjoy exclusive rights to trademarks.

2. The meaning of registered brand and registered trademark are actually the same, but they are said in different terms. Registered brand is a more popular term.