Liu Liu Orchard pays attention to endowing the brand with profound and rich cultural connotations, establishes a distinct brand positioning of "fruit deep processing expert", and at the same time subdivides the market according to customers' escalating consumption demand and consumption characteristics, and adopts the parent-child brand framework.

Parent brand has sub-brands such as "Liu Liumei" and "My Love", and gives each sub-brand a unique brand connotation. From product planning, positioning, communication and marketing, the brand image is vivid, three-dimensional and full, which makes consumers accept the information conveyed by the brand in a subtle way.

Wandering Orchard-Expert in Deep Processing of Fruits!

Determined to produce and spread green, healthy and leisure food to meet the escalating consumption needs of different consumers.

Youyoumei, a model of the perfect combination of category and brand, concisely, clearly and directly expounds the product personality, which is "sour and My Sweetie".

The core appeal of the brand is "eat plum when you have nothing to do", and the brand image of freshness, nature, leisure, fashion, freedom and happiness spreads with the differentiated positioning of eating time.

My love-insisting on self-confidence, fashion, individuality and unique brand proposition,

My love-my love-my choice my love!

Characteristic fruit deep processing product brand! Since 2009, Liu Liu Orchard has promoted cross-coverage and promoted the rapid development of its brand with the help of various powerful media and various advertising media.

Television media communication is an important part of Liu Liu Orchard brand communication strategy. In 2009, we cooperated with Hunan Satellite TV to launch high-density TV advertisements. The novel advertising creativity and fashionable picture style of Road and Elevator left a deep impression on consumers all over the country. On 20 10, Liu Liu Orchard Group and anhui tv cooperated sincerely, and the creativity of the new edition of Stealing Vegetables was seamlessly combined with the nationally popular Stealing Vegetables.

Liu Liu Orchard pays attention to the long-term strategic cooperation with large and well-known chain stores at home and abroad, which greatly enhances the brand awareness of Liu Liumei and the product sales.

Using the trinity brand promotion mode of print media, outdoor media and online media, a huge and sound brand communication network will double the brand awareness!