The girl next door introduces 5000-6000 new products in the market every year with the fast fashion mode of "fast, popular, small quantity and variety". Based on data analysis, the distribution mode is a combination of ordering and matching, and new products are updated at least 1-2 times a week.
Extended data
The girl next door fashion dress was established in 1995. Its predecessor, Jindashi Clothing Store, originated in Quanzhou, the capital of brands. The company is headquartered in Guangzhou and has branches in Quanzhou. It is a fashion clothing chain enterprise focusing on the retail of fashion products, integrating market development, operation management, product research and development, brand promotion, logistics management, supply chain and information control. The company began to develop chain operation in 2003, and now has two fashion brands: girl next door and curry girl.
The company adopts the combination of direct operation, joint venture and franchise, relying on brand positioning, perfect retail operation management system and forward-looking strategic development planning. At present, the company is distributed in East China (Fujian, Zhejiang, Jiangsu, Shanghai, Anhui and Shandong), South China (Guangdong, Guangxi, Guizhou and Hainan), Central China (Henan, Jiangxi, Hubei and Hunan) and Southwest China (Sichuan).
Baidu encyclopedia-girl next door