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What are the review standards for trademark registration?

Trademark registration review standards are used to evaluate whether a trademark application meets the registration requirements. Specific trademark registration review standards may vary from country to country or region to region. The following are general trademark registration review standards:

1. Recognizability: The trademark should be unique and recognizable enough to be distinguished from other trademarks. A trademark should not be too similar in appearance, pronunciation or meaning to an existing trademark to avoid confusion.

2. Applicability: The trademark should be related to the industry to which it belongs and can clearly represent the products or services involved. A trademark should be specific enough that consumers can associate it with specific goods or services.

3. Non-counterfeiting: Trademarks should not misappropriate the rights and interests of others, including existing trademark rights, other people’s names, famous logos, etc. Trademark applicants need to ensure that the trademark they apply for will not infringe the rights of others.

4. Non-descriptive: Trademarks should not overly describe the characteristics, quality or functions of the goods or services represented. A trademark should be somewhat abstract or unconventional to increase its uniqueness.

5. Legality: Trademarks should not violate laws and regulations, including content that is immoral, fraudulent, offends the public interest or violates public order and good customs. Trademark applicants need to ensure that the content of the trademark is legal and compliant.

6. Unrestricted: Trademarks should not include legally protected symbols such as government agencies, national flags, and national emblems, as well as words or images that are deceptive, offensive, or derogatory.

The above are general trademark registration review standards. Specific standards may vary depending on the country or region. Before specifically applying for trademark registration, it is recommended to consult the local trademark registration agency or a professional trademark agent to obtain accurate legal advice and guidance.

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