1. What is the Super Home Textile Show?

The Super Home Textile Show is a large-scale planning event based on the B2C network platform hosted by China Home Textile Network (Hangzhou Zhongjia Network Technology Co., Ltd.). The Super Home Textile Show website (www.12341.com) serves home textile brand companies (B) and home textile product consumers (C). The Super Home Textile Show is held twice a year, in spring and summer, and in autumn and winter. At each event, netizens will select a number of star home textile brands through the Super Home Textile Show website. The Super Home Textile Show adopts a combination of online and offline promotion methods, aiming to display outstanding home textile brands at home and abroad in a panoramic manner; comprehensively collect consumers' evaluation and suggestions on home textile brands and products; and promote modern home textile consumption concepts and lifestyles.

2. Why hold a super home textile show?

In recent years, China's home textile industry has developed rapidly with an annual growth rate of 20%, forming a number of brand enterprises. At the same time, with economic development, Chinese consumers' demand for home textiles is also growing. It can be said that a new era characterized by consumption of home textiles, overall home textiles, and branded home textiles has arrived. In order to help consumers fully understand the main home textile brands and latest products in the domestic market, and also provide a cost-effective platform for home textile companies to promote their brands, China Home Textile Network has carefully planned and launched Super Home Textiles on the basis of long-term accumulation. show activities.

3. What kind of home textile companies can participate in the Super Home Textile Show?

The Super Home Textile Show is open to all home textile brands. Home textile brand companies register as members through the Super Home Textile Show website (www.12341.com). Once they pass the administrator's backend review, they can participate in the Super Home Textile Show star brand selection event. After corporate membership registration and approval, you can upload brand introductions, product pictures, corporate information, etc. at any time. Our site will evaluate star brands at the end of the year based on consumers' clicks, comments and votes. Home textile products mainly include the following categories: bedroom categories, such as bed sheets, quilt covers, etc.; living room categories, such as sofas, curtains, etc.; bathroom categories, such as bath towels, bathrobes, etc.; kitchen categories, such as tablecloths, aprons, etc.; hotel categories, hotels Special home textile products; outdoor products, such as sleeping bags, tents, etc.; car accessories, such as seat cushions, steering wheel covers, etc.; other categories, home textile products not mentioned above.

The brands of participating home textile companies must meet the following three conditions at the same time:

1. Have independent brands and trademarks.

2. The brand is used in terminal home textile products and is directly oriented to consumers.

3. The product is available in the domestic market.

4. What are the criteria for selecting super home textile show star brands?

The evaluation of the Super Home Textile Show is based on the browsing, voting, and comments of consumers on the Super Home Textile Show website (www.12341.com). It comprehensively calculates the brand's "attention index" and ranks it according to the brand's "popularity". "Index" is sorted from high to low, with five, four, three, two and one stars. Among them, the first Super Home Textile Show selection event will evaluate 10 five-stars, 20 four-stars, 30 three-stars, 40 two-stars and 50 one-stars. The Super Home Textile Show website will announce the ranking of major brands at any time, and issue certificates, medals and trophies to companies after selecting this year's star brands.

5. How do netizens participate in the Super Home Textile Show?

Super Home Textile Show individual membership is open to all consumers. Consumers can participate in the Super Home Textile Show event after registering basic information. All your actions such as logging in, clicking, voting, commenting, and uploading "I Show My Home" text and pictures on this site will earn corresponding points. This site will announce the points ranking list of individual members at any time, and send out exquisite home textile gifts based on the points every day. After individual members receive gifts, corresponding points will be deducted, but they can still continue to participate in activities, accumulate new points, and win new prizes. Individual members with high total points will also have the opportunity to win the year-end grand prize of this site.

Netizens must meet the following two conditions to participate in the Super Home Textile Show:

1. Register as an individual member on the Super Home Textile Show website.

2. Actively participate in super home textile show voting, browsing, commenting and "I love my home" activities.

6. How do netizens obtain super home textile show prizes?

Super home textile show, prizes are waiting for you every day! Consumers can participate in the Super Home Textile Show event after registering basic information. All your actions such as logging in, clicking, voting, commenting, and uploading "I Show My Home" text and pictures on this site will earn corresponding points. This site will announce the points ranking list of individual members at any time, and will send out an exquisite home textile gift based on the points every day (except Saturdays, Sundays and holidays). After individual members receive gifts, corresponding points will be deducted, but they can still continue to participate in activities, accumulate new points, and win new prizes. Individual members with high total points will also have the opportunity to win the year-end grand prize of this site. The Super Home Textile Show will distribute prizes starting from November 1, 2006, and the winners will be announced before 5 pm every day.

7. Who is the organizer of the Super Home Textile Show?

Super Home Textile Show is a B2C website under China Home Textile Network (www.hometexnet.com), and the event is hosted by Hangzhou Zhongjia Network Technology Co., Ltd. China Home Textile Network is a portal website for China's home textile industry. It currently includes 6,718 home textile companies and has nearly 5,000 registered members. Industry professionals from 55 countries and regions including the United States, Japan, Singapore, South Korea, and Australia have visited the website. China Home Textile Network has a high-quality team of more than 50 people. Through various means such as online collection, enterprise provision, and telephone research, the website creates and edits more than 300 pieces of industry information every day, including market conditions, reference quotations, corporate dynamics, industry scans, etc., which are free for industry insiders to use. The website provides services such as standard websites, supply and demand information release, product display, brand display, website building for home textile companies, and international promotion for home textile companies.

8. What is the future development goal of Super Home Textile Show?

July to October 2006 was the preparatory and construction stage for the Super Home Textile Show. During this period, the design and production of the Super Home Textile Show website was completed.

From November 2006 to February 2007, it was the first (autumn and winter) event of the Super Home Textile Show. Through concentrated publicity of home textile brands, award-winning competitions and website promotion activities, we attract consumers and gather website popularity.

From March 2007 to September 2007, it was the second (spring and summer) event of the Super Home Textile Show. At this stage, the Super Home Textile Show will launch a "city trading" activity. Effectively combine online information release with traditional transactions, and provide home textile product purchasing services for Internet users in close proximity through the method of "viewing information online and doing transactions in the same city".

Beginning in October 2007, Super Home Textile Show entered the e-commerce stage. While continuing to carry out "intra-city transactions", we also carry out "off-site transactions", establish and optimize the "online payment" system, "logistics distribution", and "credibility evaluation" systems to help consumers across the country conveniently purchase home textile products through the Internet.

9. How will the Super Home Textile Show be promoted?

1. Professional media

Professional media has very important publicity value because it targets people in the industry. China Home Textile Network is the world's largest professional home textile network sponsored by the China Home Textile Association. "Home Textile Information" is the first professional magazine in the country to receive a public issue. "Home Textile Business" is the country's first DM publication with a home textile theme. By launching special reports on the Super Home Textile Show in these media, a three-dimensional publicity effect can be formed.

2. Online media

In order to maximize the publicity effect of the Super Home Textile Show, China Home Textile Network will use its own channels to organize Alibaba, Huicong, Maimai.com, Global Dozens of well-known websites such as Textile Network and China Home Furnishing Network have tracked and reported on the Super Home Textile Show. The online media interview team will also focus on the theme of the Super Home Textile Show, write a large number of reports from different angles, and publish them on major websites at the same time, creating a carpet bombing publicity effect.

3. Regional media

The super home textile show will focus on home textiles such as Yuhang, Haining, Shaoxing, Xiaoshan in Zhejiang, Nantong in Jiangsu, Yangpu in Shanghai, Wendeng and Binzhou in Shandong, and Xiqiao in Guangdong The base carries out various types of publicity.

4. Internet promotion

Promote home textiles, bedding, fabrics, towels and other keywords on search engine websites such as GOOGLE and Baidu.

5. Other ways

Through cooperation with telecommunications and mobile companies, make full use of text messages, voice calls, faxes, emails, promotional materials, activities, etc., to target the majority of home textile brand enterprises Promote the Super Home Textiles Show with consumers.

10. What kind of business cooperation opportunities does the Super Home Textile Show provide to enterprises?

1. Naming cooperation

The naming fee for each event is 500,000 yuan. You can enjoy the following services:

(1) Naming rights

In all promotional activities of the Super Home Textile Show, the name "XX Super Home Textile Show" will be used.

(2) Agency rights

The naming company can obtain the agency rights of paid members (within a specific range). The agency price is 50% off the standard price.

(3) Right to host events

The naming company can obtain the right to host the Super Home Textile Show awards event or other related activities.

(4) Priority

The naming company can obtain the priority naming right for the next Super Home Textile Show.

(5) Advertising rights

The naming company can obtain an advertising space on the homepage of the Super Home Textile Show website for the entire cooperation period.

2. Advertising

The Super Home Textile Show website *** has 4 homepage advertising spaces, each priced at 10,000 yuan/month.

3. Paid membership

Each brand charges a membership fee of 20,000 yuan, and can participate in two super home textile shows (spring, summer, autumn and winter) for one year. Among them, 20% of the cost, or 4,000 yuan, can be paid for home textile products. Paid members can publish unlimited and modify product pictures, brand introductions, promotional updates, corporate news, etc. at any time. After an event ends, the points of all brands will return to zero and the selection will start again.