The global economic downturn due to force majeure factors in 2020 has affected many well-known foreign brands in Europe and the United States and is in danger of closing stores or even going bankrupt: The First State Bank (abbreviation: First State Bank) Bank) declared bankruptcy, the global beer brand Corona announced the suspension of production, the parent company of Victoria's Secret planned to close 251 stores in the United States and Canada, GAP, the largest clothing company in the United States, planned to close approximately 230 GAP stores in the next two years, GUESS ) apparel brand plans to close about 100 stores in the United States and China within 18 months.
Despite the negative factors, many international brands have remained standing. Listed below are 10 global high-end sports brands. I believe you will be able to talk about them as soon as you see their brand logos.
The full name of ARCTERYX is Rocksolid. It was founded by Dave Lane and Jerem Guard in 1989 in Vancouver, Canada, North America. In the early days of its establishment, its products were sports outdoor climbing equipment, and now it mainly produces outdoor clothing, backpacks and climbing protective gear. The name and trademark of ARCTERYX come from Archaeopteryx, the earliest bird known to mankind. The (Archaeopteryx) pattern evolved based on the most complete Archaeopteryx fossil "HMN1880 Berlin Specimen" (Berlinspecimen) discovered in Berlin around 1880. Therefore, the ARCTERYX brand is generally called "Archaeopteryx" in Chinese, commonly known as "bird" or "little bird".
The world-renowned Adidas (Adidas) was founded by Adolf Adi Dassler in 1949 in Herzogaulach, Nuremberg, Germany, Europe. Adidas has three LOGOs manifestation. They are performance (three stripes), originals (clover) and style (spherical LOGO). Among them, the most classic one is the clover logo. Officially launched in 1972, many people believe that the Adidas clover logo represents a blooming flower because of its appearance, which respectively represents "higher, faster, stronger" in the Olympic spirit. But in fact, the Adidas clover logo originally represented the connection of three continental plates - its shape is like the three-dimensional expansion of the earth, very similar to the world map, symbolizing the power of movement that extends to the whole world. At the same time, this logo also symbolizes the three stripes sewn on sports shoes by founder Adi Dassler.
RELLECIGA was founded in Paris, France in 1999 by RIDI Craft Design Institute. The founder is Marian Glett. RC's identity graphic design is inspired by the Eiffel Tower in Paris: the letters RC form an Eiffel shape to show the brand's Paris origin; the letter C is inverted to become the bottom of the tower, which means it carries countless fashion users. In 2013, RC created a new bikini category: RIKINI. It takes "change yourself" as its concept and gives each swimsuit in the RIKINI series a variety of ways to wear it. RELLECIGA is a partner of Mercedes-Benz Fashion Week and the official cooperative brand of many international beauty pageants such as LOOK Bella in Europe, Miami Swimwear Week in the United States, and DCSW Swimwear Week. RELLECIGA put forward the brand slogan "Wear your curves and take selfies that are more than just your face", successfully combining the currently popular mobile phone selfies with sports and fashion. RELLECIGA bikini is a wardrobe treasure coveted by countless fashionable women.
PUMA was founded in Germany by Rudolf Dassler in 1948 after being separated from Adidas. It is a large multinational company mainly producing shoes and sportswear. company. The trademark's identification pattern is mainly composed of a running cheetah and the company name. The leaping cheetah is beside the letter word, showing the core of the enterprise, surpassing oneself, being faster and stronger. Because the founders are brothers, PUMA and Adidas have the same business direction, both focusing on the production of sporting goods. However, PUMA's shoes and clothing are extremely popular among young people around the world in the hip-hop graffiti culture. welcome.
The MAMMUT brand originated in 1862, when Kaspar Tanner, a young rope craftsman, created the prototype of the MAMMUT Sports Group in his workshop. Image: The three wide-span color combinations of red, black and white have strong visual conflict and recognition. Products include underwear, mid-layer insulation, jackets that can withstand all kinds of harsh weather, footwear, mountain boots adapted for crampons, sleeping bags, backpacks, climbing ropes, locks, safety belts and headlamps, avalanche safety equipment, etc.
FILA was founded by the Fila brothers in BIELLA at the foot of the Italian Alps in 1911. It is mainly engaged in the development of products related to elegant sports such as tennis, skiing, golf, yoga, and racing. With its bright and bold design style, outstanding elegance and unique product functions, Fila is considered a representative of art and a model of luxury. In 1972, Fila hired a Japanese designer Mr. Ishin to design the trademark, and the trademark with the letter F as the main element came out. This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is very consistent with Italy's long-standing artistic atmosphere.
Under Armor was founded in the United States in 1996 by former Maryland football star Kevin Plank. It is the top brand of sports equipment in the United States (New York Stock Exchange code: UA). The identification graphic of Under Armor's trademark is formed by the intersection of the initials "U" and "A" of "Under Armor", with red as the brand identification color. Founder Kevin Plank was tired of the painful feeling of his cotton TEE being soaked with sweat after exercise, so he developed a dry and sweat-wicking stretchable sports T-shirt, and relied on his professional technology to establish his position in the sports segment. He rose to prominence quickly due to his influence. Even former US President Obama chose Under Armor when doing physical training, which shows its extraordinary influence.
JACK WOLFSKIN (Wolf Claw) was founded in Idestein, Germany in 1981 and is the number one outdoor sports brand in Germany. Mainly engaged in tents, backpacks, clothing and other products, it is well-known in Europe for its unique design and superior quality. The main logo of the brand trademark is the footprint of a wolf paw. Respecting nature and cherishing living creatures are JACK WOLFSK's concepts. Its brand advocates protecting the earth's environment, experiencing the magic of nature, and sharing the insights of life.
Mountain Hard Wear was founded by Luke Tanabe in the United States in 1993, referred to as MHW. Because its LOGO resembles a nut, it is affectionately called "Big Nut". Mainly engaged in outdoor clothing, tents, sleeping bags, backpacks and other products. Its products are famous for their top-quality materials, innovative designs, exquisite workmanship and first-class tailoring. Especially for hard-shell clothing, some people think that it is comparable to Arc'teryx in terms of research and development and workmanship, and is regarded as a leader among outdoor brands. However, after Mountain Hard Wear was acquired by Columbia Sportswear Company for more than 30 million U.S. dollars in 2003, it gradually developed in a casual direction and slowly ceased to compete in professional top-level equipment.
Speedo was founded in Australia in 1914 by Alexander MacRae and is a world-famous sports swimwear manufacturer. At the 1956 Melbourne Olympics, Speedo sponsored the entire Australian team, helping them win eight gold medals. This success made Speedo a world-famous brand. At the Beijing Olympics, the LZR swimsuit launched by Speedo achieved unprecedented success, with 92% of the medal-winning athletes wearing Speedo products. Speedo is a long-term partner and sponsor of the International Swimming Federation (FINA). Most of the world's top swimming teams are sponsored by Speedo, and all top swimmers are equipped with Speedo equipment!
The 10 global high-end sports brands listed above are all famous for their product performance and high-end top-notch products to meet the demands of some sports enthusiasts and young people who pursue quality, and do not blindly pursue sales on a global scale. With the rise of national sports, these top outdoor sports brands have gradually entered people's lives. They will still maintain their youthful vitality in 2020. I hope that by simply sorting out the stories of these ten brands, you can have a better understanding of these brands. There are more new perceptions.