The substantive requirements for trademark registration usually include the following aspects:

1. Distinctiveness: The trademark must be sufficiently distinguishable, that is, it must be able to be distinguished from other trademarks. This means that the mark is visually, aurally or conceptually distinct from an existing mark, enabling consumers to identify and distinguish the source of specific goods or services.

2. Independence: The trademark should be independent and should not conflict with existing trademarks. Trademark conflicts may cause confusion among consumers, so trademark registration agencies will review existing trademarks to ensure that newly applied trademarks will not cause confusion with existing trademarks.

3. Availability: The trademark should be available in the field of goods or services involved. The application for trademark registration needs to clearly specify the category of goods or services, and the trademark should not conflict with existing trademarks in the same or related categories.

4. Legality: Trademarks cannot infringe on the legitimate rights and interests of others, including others’ registered trademark rights, copyrights, name rights, etc. The trademark registration agency will review the trademark application to ensure that the trademark does not infringe the legitimate rights and interests of others.

These are the general substantive requirements for trademark registration. Specific requirements and standards may vary from country to country or region. The trademark registration agency will review the trademark registration application to ensure that the applied trademark meets these requirements and meets relevant laws and regulations.

If you have specific trademark registration needs, it is recommended that you consult a professional trademark agency or intellectual property lawyer for accurate guidance and help.

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