What does the Roman alphabet used by Isuzu? IS UZU? mean? Let’s take a look next.
Isuzu Jidōsha Ka bushiki Kaisha (Isuzu Jidōsha Ka bushiki Kaisha) is a Japanese automobile manufacturing company. Its head office is located in Tokyo, Japan. It integrates manufacturing and assembly and has factories in Fujisawa City and Tochigi, Japan. Prefecture, and Hokkaido, famous for the production of commercial vehicles and diesel internal combustion engines. In Showa 9 (1934), mass production of automobiles began based on the standard model of the Ministry of Commerce and Industry (now the Ministry of International Trade and Industry), and the trademark "Isuzu" was named after the Isuzu River next to Ise Jingu Shrine. After the trademark and company name were unified in Showa 24, the company name of "Isuzu Motors Co., Ltd." has been used to this day. As a symbol of future international development, the company logo uses the Roman letters "ISUZU" and has been modernized to become the current logo.
The predecessor of Isuzu Motors was the Tokyo Ishikawajima Shipyard established in Shinagawa Ward, Tokyo in 1916. The A9 sedan was produced in 1922; in 1933, the company merged with the Dash Automobile Company. In 1937, the company merged with Tokyo Gas & Electric Industrial Company and Kyoto Domestic Company to form Tokyo Motor Industry Company; in 1949, it was renamed Isuzu Motors Company. The company produces many types of vehicles and is a major manufacturer of heavy and light trucks. Its sedan brands include Gemini and Yuma.
The logo used by ISUZU has changed twice. The earliest Isuzu logo was taken from the name of Isuzu in Ise (local name), Japan. The pattern symbolizes the waves of the Isuzu River rolling forward and the company's unlimited development; in 1974, a new double-column trademark was used, the left one in the Isuzu logo pattern. The pillar symbolizes Isuzu Corporation, which advances side by side with its users, and the pillar on the right symbolizes Isuzu Corporation, which develops in cooperation with countries around the world. Whenever I see Isuzu's new double-column trademark, I think of the Chinese proverb "white jade pillars holding the sky, purple gold beams bridging the sea." This has the meaning of a trademark designed for Chinese users.
(Photo/Text/Photo: Lai Jianying) @2019