A sign that meets the definition of a trademark has the following characteristics: 1. A trademark is a sign used on goods or services. It cannot be separated from the goods or services and is attached to the goods or services. In other words, the trademark must represent goods or services. 2. A trademark is a sign that distinguishes the goods or services of others. It has a particularly distinctive distinguishing function and is easy for consumers to identify. The composition of a trademark is an artistic creation. The specialness of a trademark lies in its significant distinction. It is precisely because of this that a trademark is of great significance to operators. 3. A trademark is any visible mark that can be represented graphically, which may consist of a pattern, a person's name, a signature, words, signs, designs, letters, fonts, numbers, colors, sounds, smells, the shape of goods or other packaging, and any combination of the above marks. This point is about the appearance of the trademark, which determines the diversity of the trademark's shapes and colors, so that the trademark is not just a few words, so that it can represent a wide variety of goods and services with a richer appearance. 4. The trademark is exclusive. The purpose of using a trademark is to distinguish the goods or services from others and facilitate consumer identification. Therefore, the holder of a registered trademark has exclusive rights to his trademark and is protected by law. No one may use the same or similar trademark without the permission of the trademark holder. Otherwise, it will constitute an infringement of the registered trademark. The trademark holder's exclusive right to use the trademark will bear corresponding legal responsibilities. 5. A trademark is an intangible asset with value. A trademark represents the quality reputation and corporate reputation and image of the trademark holder's production or operation. The trademark holder adds value to the trademark through the creativity, design, application for registration, advertising and use of the trademark, and also increases the additional value of the product. value. The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee, and others can be allowed to use them with the consent of the trademark owner. 6. Trademark is the carrier of product information and a tool to participate in market competition. The competition among producers and operators is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services. Trademarks are of extremely important significance to operators.