The takeaway business that Meituan is most concerned about is the most basic one in the whole module, and it is also the most commonly used one by consumers. Although Meituan actually has many programs available, it is also common for consumers to implement other applications.

Tianyancha APP shows that recently, Beijing Sankuai Technology Co., Ltd., an affiliated company of Meituan, applied for the registration of the trademark "Meituan Takeaway pop-up shop", which is classified as transportation and warehousing internationally, and the current trademark status is under trademark application. I'm still very sensitive to "pop-up shop", because there are many pop-up shops in reality, all of which are short-term entities without physical stores.

Just like brand guerrilla stores don't stay in the same place for a long time, it refers to setting up temporary stores in developed commercial areas for retailers to promote their brands in a relatively short period of time (weeks) and seize some seasonal consumers.

I don't know if this is the meaning of the new trademark registered by Meituan, but because there is a take-away business, the classification involves transportation and warehousing, so it is speculated that it is a transit station or a place to put goods. The main use has not been announced yet, so it is not clear.

Although an enterprise can register whatever it wants to register its trademark, it is better to register in time than early, which is the result of many enterprises' practice for many years.