The only path to a successful catering brand

The only way for a successful catering brand

The catering industry has always been a rising career

However, it does not mean that many people can start a business

However, among the companies

In 2023, you must practice your internal skills

Choose products suitable for gt;

Cultivation ; Efficient gt; team

The so-called lt; suitable for gt; products

It means lt; to find the group that gt; buys your product

The so-called lt; efficient gt;’s team

is a team that treats the enterprise as a career

So, how to cultivate it?

Mechanism authority performance...

These must be improved and constantly revised

This is a prerequisite!

Tell me about the brand

A successful brand It takes a long time to cultivate and generally needs to go through the following stages

First: the brand must be recognized

For consumers to recognize your company, it must be your products. Consumer’s Mind

Second: The brand must be remembered

What is remembered is your product and what is remembered is your company name

Third: Brand To be liked

For consumers to like it, one must be famous. The key lies in quality, and the uniqueness of the product strengthens the outstanding value of the product

Fourth: The brand must be unique enough

Personalized characteristics of the brand Key points of the target group’s audience

Fifth: The brand must become the first choice

Enhance the brand impression of the top three in the category and widen the distance from the second place

Sixth: The brand must be consumed repeatedly

Strengthening consumer loyalty, improving customer satisfaction, and increasing return rates. The customer management system is particularly important

A successful brand The true meaning of product names and trademarks

In the minds of consumers, when a product name enters the minds of consumers and is recognized as representing a certain value, it becomes a brand. Consumers’ perception of the brand will not change easily

But

The product name is not the same as the brand

The trademark is not the same as the brand

Let’s talk about marketing

Marketing is not equal to sales

But, marketing is greater than sales

Core point: Marketing is doing business

Do you do market research and marketing research?

What to research?

Consumer research, market observation

Product research, advertising research, etc.

What to research?