I think it is very meaningful for Cai Xukun to apply for a patent for the support stick. Cai Xukun debuted from the C position of "Idol Producer" in April 2018. In the more than two years since his debut, The number of fans has reached 33.35 million. Judging from this data, Cai Xukun is a very influential artist.

Cai Xukun is the first artist in the entertainment industry to apply for a patent for a support stick. His fans are called "IKUN". In order to protect the rights of fans, Kunkun has applied for many trademarks, all of which involve Cai Xukun. His own name ("Cai Xukun", "KUN") and fan group (IKUN) are protected in different categories. This shows that Cai Xukun attaches great importance to this patent application.

In addition to support sticks and figures, Cai Xukun also thought about various trademarks for himself and his fans, so he specially registered "KUN&IKUN" as a trademark for almost all categories, with 41 trademarks in total. Trademark, judging from Cai Xukun's actions, he really thinks about his fans wholeheartedly. He doesn't want fans to get into trouble for things like cheer sticks. Everyone just needs to enjoy the happiness he brings.

Cai Xukun's move to apply for a registered trademark not only won applause from "fans", but also taught his followers a vivid intellectual property lesson, laying a good foundation for future brand building. It serves as an example to other artists about true feelings. Although Cai Xukun only applied for a patent for the cheer stick, his positive idol power always makes people feel warm.

The words of support and the support sticks carefully prepared by fans for their idols all contain their deep love for their idols. At the same time, these support products are also a bridge between artists and fans. When you see your own support products , you will feel warm inside. To a certain extent, in the market economy, support products that are attached to celebrities’ intellectual property rights will give fans a sense of brand identity, drive fans’ emotional consumption, and obtain excess benefits that exceed the average profit level. If idols do not guide them correctly, It will have a bad impact.

Cai Xukun also realized this, so he applied for a patent for the support stick. On the one hand, it was to protect property rights, and on the other hand, it was to prevent piracy and cheating of money by buying support sticks. At the same time, it also allowed people to Fans have a feeling of being respected and protected, which is why they follow him.