We know that before transferring a trademark, we need to evaluate the value of the trademark. We need to know how to evaluate the value of the trademark. In addition to the evaluation itself, we also need to evaluate other aspects of the enterprise, so as to A comprehensive value is derived. How to evaluate the value of a trademark? 1. Characteristics of the financial factors evaluation method: The value of a trademark is part of the company's intangible assets and is a concept in accounting significance. The methods represented by this include historical cost method, replacement cost method, market price method, and income method. 2. Financial factors: Characteristics of the market factor evaluation method: Trademark value is the discount of future earnings of the trademark. Therefore, the traditional financial method is adjusted and market performance factors are added. The representative method is the trademark intensity method. 3. Financial factors Characteristics of the consumer factor evaluation method: Trademark value is the additional cost that consumers are willing to pay for a certain trademark compared to similar non-trademark values ??or competing trademarks. Methods represented by this include premium method, price offset model, and conjoint analysis method. 4. Consumer factors: Characteristics of the market factor assessment method: Trademark value is the degree of relationship with consumers, focusing on the operating mechanism and real driving factors of trademark value. Methods represented by this include the Dentsu model, the trademark value trend model, and the ten-factor model of trademark value. 5. The artistic value of trademark design. 6. Whether the trademark has been approved for registration. 7. Use of trademarks. The market share and development trend of the products and services used for trademark approval. 8. Ancillary rights to the trademark. Whether the trademark has been licensed to others for use and whether it has been pledged and guaranteed. 9. The rights period of the trademark. How long does it take for the trademark to be renewed, and whether it can be approved for renewal. Whether the trademark has expired the dispute period. After the dispute period expires, unless the registration was obtained in bad faith, no dispute can be raised against the trademark that has been approved for registration. The value of the trademark that has expired the dispute period is higher. Principles of trademark value assessment: 1. Principle of authenticity. Follow the principle of seeking truth from facts and respect science. Based on actual materials, solid facts, and a scientific attitude as a guideline, the evaluation results are obtained realistically. 2. Scientific principle. Give full play to the professional expertise of appraisal professionals and express their professional judgments on the current status and value of various assets in accordance with the purpose of appraisal. 3. Principle of fairness. Adhere to a fair and impartial stance, and independently issue evaluation reports without being affected by the intentions and interests of the client and relevant parties. 4. The principle of consistency. That is, the information provided by trademark evaluation is consistent with the information required by trademark business. 5. Principle of objectivity. It means that there is sufficient basis for evaluating the facts, and the necessary assumptions are consistent with the facts and must not conflict with the facts or be falsified. 6. Principle of rationality. The subjective activities in trademark evaluation must reflect the logic of the internal connections of things and conform to the objective needs of the trademark business. 7. Principle of importance. Trademark evaluation is required to have an impact on both price measurement and evaluation accuracy. This is where we introduce the issue of how to evaluate trademark value. If you want to know more information about trademark transfer, you can contact us.